Clothes, accessories, electronic devices, vehicles cars, and perfume shows status and position in our culture. A specific group of Consumers feel attraction towards Apple devices, Rolls Royce, and Rolex for showing higher status and positions. Here consumer does not show price sensitivity. They are willing to invest in purchasing that will match their grooming and fashion intent.
It has been wisely said that your environment can actually change the way you think. Customers are also influenced by their social circle.
You can’t sell your products or services to everyone under italy whatsapp number this sky, your products or services have a domain of their own. A person who needs a car will never buy a bicycle and vice-versa. So you need to think of that. Target your customers wisely.
Popular personalities or influencers can directly change the way people perceive your products which can be, therefore, a crucial factor towards defining your marketing success.
If you market a product in a high-class society which is more useful for a middle-class and lower-class society then it will never fetch you the desired results because you are not marketing according to the roles and status of people. The better you will target your customer the better results you will get.
Social status, thereby, is one of the major factors that need to be taken into consideration.