The right packaging can tell absolutely everything: how to treat nature with care, effectively lose weight, be smart about consumption – in general, be on trend. But does packaging design always speak for the product or is it just part of a clever marketing strategy that consumers are sometimes happy to fall for?
MindRepublic spoke with Unipack Sales Director Rufat Nizamov about what needs to be taken into account when creating packaging so that the product can interest a wide range of audiences, what dangers are hidden in the path to a successful market entry, and what needs to be done to avoid problems.
– Now one of the trends in product design has become a taiwan phone number lookup move away from overloading with details, not just minimalism, when “less is more”, but essentialism – when “what is needed will be enough”. Do you agree with this?
No, I don't agree. This is only present in certain eloping a UX design for a website, but they make life much easier for designers and make user interaction with the interface more convenient. Conversion of selling websites can be higher thanks to user-friendly design.
Psychology in design is one of the tools that helps to create a positive user experience, based on different levels of human thinking, including intuitive.
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