If they don't take off their coat, it's a bad sign because it shows that they don't intend to stay long.
However, if they take it off, it means they will stay with you for a little while.
If you treat them well, of course.
The same thing happens with web traffic: some bounce and some stay.
In either case, it is important to know what motivated the behavior of each person.
As good hosts, we want our guests to take off their coats, get comfortable and have a good time together.
And how is this done?
How do you increase visitor dwell time?
By working on certain aspects and details to make their visit interesting and enjoyable and, consequently, increase the time they spend on our site.
But let's start at the beginning.
What is the time spent on a website?
The time spent on a page is the metric that tells us how many minutes (or seconds) code phone number philippines “our guest” spends on a URL on our website.
If they spend time on our site, it means they are happy with it, that we are meeting their expectations and that our content interests them.
We're doing well.
If a user practically enters and leaves (what is known as pogo sticking ) it is because it was not the right person, it was not the answer they were looking for or there was something they did not like and it made them distrustful.
Some reasons may be: the content has disappointed you, you have seen a poorly thought-out design, the loading time is long, there are too many pop-ups, errors on the page, etc.
These are the people who don't take off their coats, they come in, something doesn't suit them and they leave.
Therefore, the first thing to be careful is.
Be careful who you invite
The visitor has knocked on your door because you have invited him, either through paid, personal or earned means .
Therefore, it is important to be clear about who you are calling to avoid unwanted visits, with the opportunity and resource costs that this entails.
It is essential that you know your target well and that everything you do is with them, their interests, and their search intentions in mind.
Only in this way will you be able to meet their expectations.