How to achieve multiple growth in traffic and sales from your website?
Posted: Wed Jan 22, 2025 3:14 am
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
An equally acute problem is the banal incompetence and low level of qualification of specialists. Most of the masters work with old methods and are completely unaware of new trends and technologies. Unfortunately, there are few educational institutions on the market that are capable of producing truly valuable personnel.
Also, the lack of a regulatory benefits of reaching overseas chinese consumers in europe framework complicates the process of classifying different types of beauty salons. According to the provisions of GOST R53108–2008 “Household services. Classification of organizations”, only government officials have the right to determine the category for any type of beauty salon. The status of the establishment depends on many indicators (types of services, cleanliness, absence of threat to the life and health of visitors, etc.)
What are the principles of classification of beauty salons by type?
Most owners and managers mistakenly believe that the high cost of services determines the level and type of a beauty salon. Without a doubt, the price is a significant indicator, but first of all it should reflect the real status of the establishment. Compliance with a certain class is made up of a number of parameters listed below.
Location
Economy class:
places where large crowds of people gather.
Business class:
quality environment;
large residential area;
within walking distance from small and medium-sized businesses (coffee shop, supermarket, boutique).
Premium class:
an elite area of the city, not necessarily the center.
Parking
Economy class: not available as not needed.
Business class: it is possible to park a car (there are no prohibiting signs, free access within a radius of one kilometer).
Premium class: private parking with an official sign and service system: valet and/or video surveillance.
Exterior (the outside appearance of a building)
Economy class: there is no financial opportunity to equip a beautiful entrance to the cabin.
Business class: neat exterior.
Premium class: expensive, attractive facade.
Outdoor (external) advertising
Economy class: emphasis on low cost of services (high quality and inexpensive).
Business class: attention is focused on the brand (trademark and corporate style).
Premium class: advertising of status (as a rule, any advertising campaign focuses on a certain position and prestige).
Interior
Economy class: simple and clean furnishings, nothing extra.
Business class: quality finishing, but no more than is necessary to provide services.
Premium class: the interior and atmosphere emphasize the status of the salon.
Appearance of employees
Economy class: clean and neat clothes.
Business class: special uniform, made in the corporate style and colors.
Premium class: employees dress according to the declared level of the salon.
Declared level of specialists
Economy class: professionals – craftsmen with special education.
Business class: specialists, the best in their class. This determines the high cost of services.
Premium class: highly qualified specialists with star status.
Service
Economy class: smile and friendly attitude towards the client.
Business class: compliance with a single service standard.
Premium class: individual service and approach.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
An equally acute problem is the banal incompetence and low level of qualification of specialists. Most of the masters work with old methods and are completely unaware of new trends and technologies. Unfortunately, there are few educational institutions on the market that are capable of producing truly valuable personnel.
Also, the lack of a regulatory benefits of reaching overseas chinese consumers in europe framework complicates the process of classifying different types of beauty salons. According to the provisions of GOST R53108–2008 “Household services. Classification of organizations”, only government officials have the right to determine the category for any type of beauty salon. The status of the establishment depends on many indicators (types of services, cleanliness, absence of threat to the life and health of visitors, etc.)
What are the principles of classification of beauty salons by type?
Most owners and managers mistakenly believe that the high cost of services determines the level and type of a beauty salon. Without a doubt, the price is a significant indicator, but first of all it should reflect the real status of the establishment. Compliance with a certain class is made up of a number of parameters listed below.
Location
Economy class:
places where large crowds of people gather.
Business class:
quality environment;
large residential area;
within walking distance from small and medium-sized businesses (coffee shop, supermarket, boutique).
Premium class:
an elite area of the city, not necessarily the center.
Parking
Economy class: not available as not needed.
Business class: it is possible to park a car (there are no prohibiting signs, free access within a radius of one kilometer).
Premium class: private parking with an official sign and service system: valet and/or video surveillance.
Exterior (the outside appearance of a building)
Economy class: there is no financial opportunity to equip a beautiful entrance to the cabin.
Business class: neat exterior.
Premium class: expensive, attractive facade.
Outdoor (external) advertising
Economy class: emphasis on low cost of services (high quality and inexpensive).
Business class: attention is focused on the brand (trademark and corporate style).
Premium class: advertising of status (as a rule, any advertising campaign focuses on a certain position and prestige).
Interior
Economy class: simple and clean furnishings, nothing extra.
Business class: quality finishing, but no more than is necessary to provide services.
Premium class: the interior and atmosphere emphasize the status of the salon.
Appearance of employees
Economy class: clean and neat clothes.
Business class: special uniform, made in the corporate style and colors.
Premium class: employees dress according to the declared level of the salon.
Declared level of specialists
Economy class: professionals – craftsmen with special education.
Business class: specialists, the best in their class. This determines the high cost of services.
Premium class: highly qualified specialists with star status.
Service
Economy class: smile and friendly attitude towards the client.
Business class: compliance with a single service standard.
Premium class: individual service and approach.