Example of a brief for searching for a beauty salon name:
Posted: Tue Jan 21, 2025 10:58 am
A brief description of the product or business, that is, what we call it.
Positioning your salon, brand. What impression does its name evoke in an ordinary client – desirable and undesirable associations.
Audience – who will you offer your services to. Gender, age, income, social group of your future clients. Brief portrait of the target audience. What price category will your services be in.
Market and competitor review. At least briefly. Such analysis is necessary to develop the concept of your business. Why one or another name is liked, brings success, and another does not. The correct construction of a business strategy is based on the analysis of other people's pros and cons.
What will your name be written on? The rcs database medium is a signboard, a business card, an advertising stand, a booklet, a banner, a name for a website, etc. If we are talking about a domain, then you need to make sure that the domain name is available for purchase. All this needs to be thought through.
It is also important to remember the language. Russian, English or Ukrainian? Which font – Latin or Cyrillic?
Generic name – what will be written next to the name. Beauty salon or beauty studio? Or maybe a laser clinic, beauty bar, hairdresser? How will it sound together with the name.
Generic name
First, make a list of names that come to your mind. A specific designation of something or a neologism, a made-up word - anything. Let your imagination run wild.
Classes of the International Classification of Goods and Services (ICGS). For beauty salons, studios, and clinics, the classes required for registration are 44 and 35. These classes will help you determine if there are similar names. This will save you time and money when registering a logo and trademark and will not violate anyone's rights.
Any stories, memories, associations that can help in the matter. They can serve as an important addition and lead to the right choice. Do not neglect the little things, your personal preferences are also important, because this is your beauty salon.
Now you see that there is nothing complicated or abstruse in the brief. The main thing is to carefully and attentively answer all of its questions, and then you can proceed to another important stage - opening a business.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download document
Positioning your salon, brand. What impression does its name evoke in an ordinary client – desirable and undesirable associations.
Audience – who will you offer your services to. Gender, age, income, social group of your future clients. Brief portrait of the target audience. What price category will your services be in.
Market and competitor review. At least briefly. Such analysis is necessary to develop the concept of your business. Why one or another name is liked, brings success, and another does not. The correct construction of a business strategy is based on the analysis of other people's pros and cons.
What will your name be written on? The rcs database medium is a signboard, a business card, an advertising stand, a booklet, a banner, a name for a website, etc. If we are talking about a domain, then you need to make sure that the domain name is available for purchase. All this needs to be thought through.
It is also important to remember the language. Russian, English or Ukrainian? Which font – Latin or Cyrillic?
Generic name – what will be written next to the name. Beauty salon or beauty studio? Or maybe a laser clinic, beauty bar, hairdresser? How will it sound together with the name.
Generic name
First, make a list of names that come to your mind. A specific designation of something or a neologism, a made-up word - anything. Let your imagination run wild.
Classes of the International Classification of Goods and Services (ICGS). For beauty salons, studios, and clinics, the classes required for registration are 44 and 35. These classes will help you determine if there are similar names. This will save you time and money when registering a logo and trademark and will not violate anyone's rights.
Any stories, memories, associations that can help in the matter. They can serve as an important addition and lead to the right choice. Do not neglect the little things, your personal preferences are also important, because this is your beauty salon.
Now you see that there is nothing complicated or abstruse in the brief. The main thing is to carefully and attentively answer all of its questions, and then you can proceed to another important stage - opening a business.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download document