Therefore, any SME that wants to ensure the accessibility of its products or services must philippines mobile number design appropriate distribution strategies. In this sense, it is important to know which channels are most suitable for the company and manage them efficiently. After all, good distribution is key to ensuring that products reach consumers in a timely manner , wherever they are.
Good organization of shipping processes helps to increase sales, provide satisfactory experiences and build customer loyalty. In this task, planning the best transportation route allows you to optimize the use of resources such as time and costs. It also helps to avoid delivery failures.
A good solution to achieve this is the use of specialized software. This tool helps to design the route and allows real-time monitoring of both the fleet and the transported cargo.
Types of distribution strategy
The different distribution strategies that exist are explained below:
Direct distribution strategy: the company itself is responsible for delivering the merchandise directly to the end customer.
Indirect distribution strategy: the goods reach the end customer through third parties. That is, contracted distribution companies. Therefore, the value of the product increases at each of its stages.
Exclusive distribution strategy: limited distribution, ideal for companies that wish to position their products in a few establishments. Emphasis is placed on customer satisfaction by offering consultation, support and after-sales channels.
Intensive distribution strategy: suitable for mass consumption products that require distribution through indirect channels.
Selective delivery strategy: there are various points of sale, but the products distributed are designed for a well-defined target audience.
What strategy should I choose for my business?
The answer depends on several factors such as the sector, the type of product or the volume of business. There are as many strategies as there are companies, each with its own particularities and needs. This does not mean that any of them should be restricted or that one should be closed to any possibility. On the contrary, different distribution channels can be combined.
Now, using a direct distribution strategy, for example, has undeniable advantages:
Lower costs.
Greater benefits.
Internal control of the entire product cycle.
Control and promotion of brand reputation and image.
However, if the business needs to reach a large number of consumers, indirect distribution channels are probably the fastest and most effective way to boost and expand sales.
Based on all this, you can now analyse and make the best decision for delivering your products, even in the last mile. Don't forget to adjust the strategy to the nature of your company. In this way, you will be able to see the results of a good organisation of the shipping processes in the short term.