Ideally, two are needed. Keep in mind that each typeface also has bold and italics. Using many different fonts causes confusion and a feeling of chaos.
11.- Do not abuse capital letters
If you're using a web environment, it will look like you're shouting with the excessive use of filipina whatsapp capital letters. And the only thing you'll achieve is that nothing stands out and it will be very difficult to read.
12.- Be careful with underlining
Underlines clutter up the text unnecessarily, so it's best to use them very restrictively.
13.- Don't use bold without meaning
Reserve bold text for essential content that you want to highlight . Most people read the bold text first, and then, if they see that the content might interest them, they read the rest. Your bold text should make sense on its own. It should also carry an important message.
14.- Be careful with paragraph alignments
You should be especially careful with paragraph alignments, especially on landing pages. Text that is justified on both sides, for example, can cause unbalanced spacing that generates unexpected effects.
15.- Use the default font settings
If you're not a designer, you probably haven't heard of Kerning and Keming. So don't change your kerning, kerning, or scales. Remember, you're not a professional, so it's much better to be safe.
16.- Observe what the professionals do
You can get inspired by how they combine fonts, how they play with them, which ones they like the most, etc. All designers have a font that they particularly like. But there are the top 10 that can be essential. They are the following fonts:
Helvetica.
Helvetica Neue.
Univers.
Future.
Frutiger.
Arial.
Reconcile.
Century Gothic.
Garamont.
Times.
17.- Try to use standard system fonts
For example, Arial, Verdana or Futura. This way your landing page will not suffer visual alterations. When you create a landing page and it is viewed on another computer, the document will be loaded with the fonts that that user has installed. Therefore, it is ideal to generate the document with the standard fonts. This will avoid unwanted visual effects.
18.- Do not install many fonts at once
Fonts consume a lot of memory when you start your computer. A folder with thousands of fonts loaded will slow down your computer. Keep your system with your favorite fonts and load new fonts you want to use only when you need them.
You can save as many fonts as you like outside of the Fonts folder . You can view them by double-clicking on them.
19.- Classify your uninstalled fonts
Collecting fonts is all well and good. The problem is that you can end up with thousands of them. The best thing is to establish a classification that allows you to locate them easily. For example: sans-serif, funny, for headlines, for the web, symbols, etc. This will save you a lot of time searching.
Finally, if you want to create dynamic landing pages that don't give you typographical problems, trust a software that provides you with all the guarantees . With MDirector 's Landing Optimizer you can create landing pages very easily and without the need for technical knowledge.