Automotive ecommerce tool #2: Marketplace chat

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Above, you’ll see that a car buyer is being helped in real-time. After viewing a particular car model, the buyer wants to connect directly with a Peugeot customer service representative. Done. And it’s also a feature you’d expect from any top car dealership website. Because our Chatbot can help visitors narrow down the type of car they want (new or used, price, mileage, or location) and then match those buyer preferences with what’s currently available , you’re more likely to convert that potential customer and schedule a test drive.

Pro tip: Chatbot customer convenience isn’t just about superior search, it’s also about superior content experience. Newer chatbots allow users to experience content how and when they want. In this way, chatbots are today’s web browsers, not your homepage and pretty submenus.

Take a moment to read about the bright future of chatbots from our CEO. But they don’t do their magic alone. Sometimes chatbots like to team up with other tools, and our next tool is an evolution of exactly that!

A marketplace chatbot is a hybrid chatbot and live chat solution. Frankly, it’s another must-have among ecommerce tools for dealer websites. A chatbot answers questions, helps page visitors navigate more quickly, and in the case of the live chat component, can connect those same visitors with customer support staff in real-time.

Have you heard of Nettiauto or Tori.fi ? Not only are they the largest marketplaces in Finland, but they are also Serviceform customer service centers. And that's because they both use Serviceform's marketplace chat as part of their ecommerce tools.

Since we're talking about Serviceform's marketplace chat, you'll immediately notice our succes pr directors email database sful approach to company branding below:


Get these 7 automotive ecommerce tools: Serviceform's marketplace chat on Tori.fi
These portal chatbots appear on the page when a visitor enters the car marketplace or when that visitor performs a specific action on the page, such as clicking on a car they like!

But the dealership website customization goes further. Serviceform Portal’s chat is designed to be non-invasive, not only to reflect the aesthetic of whatever brand or page it appears on, but also to only show up after the visitor has spent a certain amount of time on the page, or when the user has started to scroll to the top of the page – a classic sign that your visitor is about to leave. (Hint: Don’t let them!)

The portal chat is a customer service tool that does not leave car buyers and sellers indifferent. There are thousands of cars competing with yours in online markets, stand out with a warm welcome and a guiding hand.

When the marketplace chat experience begins for the visitor, so does the qualification of that visitor as a lead. By answering their questions, viewing certain cars, and providing their contact information, all within the chat, your business now has the elements necessary to nurture that lead and convert them into a customer.