Brands should keep this in mind if they want to focus on longevity. Removing influence can undermine the positive brand awareness that companies are so eager to encourage on social media. One post that loses influence over your product can cause millions of people to have a negative impression of your brand.
A good example is when popular YouTuber Marques Brownlee singapore business fax list a YouTube video reviewing the Fisker Ocean titled “This is the worst car I have ever reviewed.” As of this writing, the video has been viewed over 5 million times and has had a significant impact on Fisker’s brand image.
Fisker’s stock price plummeted after the video was released. So why did the video have such a big impact on the brand? Ultimately, Max's video is well-made. It provides an unbiased review of the Fisker Ocean car model, and the YouTube channel (called Auto Focus) is a trusted source of car reviews for car enthusiasts.
A good example is when popular YouTuber
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