How to Measure the ROI of Your Email Automation Campaigns

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Here’s a step-by-step guide to developing a successful lead generation strategy to achieve your business goals faster. Steps: Choose Your North Star Metrics Macro Goals North Star Metrics North Star Metrics Definitions and Component Definitions in a Lead Generation Strategy and Factors for North Star Metrics First, take a step back before committing to the day-to-day work of achieving your goals.

Look at your lead generation namibia telegram database marketing goals from a high-level perspective (the foot’s perspective). Be clear about the value proposition your product or service provides to your customers. The so-called North Star metric () measures exactly this. An indicator that best describes whether your product or service is successfully accepted by the market.

The idea behind this is that you and your team know exactly which key propositions of your product require continuous improvement and attention. It's like the North Star you're heading towards. Take, for example, "days booked," which is the best metric for a company to assess whether its business model is successfully growing in the market.