Trends come and go, and style evolves.” This famous quote from Karen Elson doesn’t just apply to fashion and pop culture. Seeing how commercial real estate trends have evolved over the past two years, real estate agents in particular should keep an eye out for emerging trends in real estate.
For most industries, overcoming the challenges of recent times meant improvising and adopting new methods of doing business. This paved the way for the evolution of many industry trends. Real estate technology trends led this evolution as new tools were introduced to help real estate agents adapt to the new way of doing business.
So, what are these new commercial real estate trends? And are there any emerging real estate trends you should pay attention to in 2023? In fact, the most important ones are video marketing and virtual tours . But that’s not all. Now I’ll tell you what are the top 5 emerging trends in real estate (in no particular order) that you should keep an eye on in 2023.
Emerging trends in real estate: Virtual property tours
5 Emerging Real Estate Trends to Watch in 2023: Virtual Property Tours
A recent study by Matterport revealed that a listing with a 3D virtual tour sold for up to 9% more and closed up to 31% faster than the average listing . If that’s not enough to convince you that this is one of the most important commercial real estate trends to watch, we’ve got more impressive stats for you.
Realtor.com statistics indicate that listings with virtual tours receive 87% more views tha compliance directors email lists n listings without tours – and that 54% of buyers pass up property listings that don’t include virtual tours.
Why virtual tours have become one of the most crucial real estate technology trends and how you can be a part of it? As soon as COVID-19 struck, the entire world went into lockdown.
Everyone was confined to their homes and people who wanted to buy houses needed a way to see as much of the property as possible without having to break any lockdown laws. 3D virtual tours were the best way for real estate agents to showcase their properties. So their popularity increased with the pandemic.
Now, you might be wondering why you should care about virtual tours now that COVID is practically in the rearview mirror. Even though the lockdowns are behind us, the popularity of virtual property tours hasn’t waned yet. A recent study by the National Association of Realtors reveals that 50% of their clients find a virtual tour helpful in making a decision, so it’s clear that virtual tours remain one of the top real estate technology trends.
If you want to take advantage of this trend, there are quite a few virtual tour providers like Matterport on the market. Combine the virtual tour with a full-page interactive chatbot to offer an immersive experience to your website visitors.
5 emerging real estate trends to watch in 2023
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