We've collected statistics from over 147 agency websites to arrive at industry averages. You can compare your own stats to the industry average, and if you don't know your conversion rates, we'll analyse them too.
3. Explore new tools
We explore the new conversion tools of recent years, and how they can be used to offer website visitors a better experience. Often, these tools can have a huge impact on lead generation.
4. Understand what conversion rates are and how to set up tracking
Knowing how your website visitors convert is almost as important as the conversion rate itself. We'll explore this aspect as well.
5. Keep industry trends in mind
We quickly touch on industry trends in 2022 and what we and other canadian cto cio email database sources expect to happen in 2023 and beyond.
6. Apply practical conversion optimization ideas
Finally, we'll explore website ideas for any budget to improve conversion rates.
The data in this document has been collected from over 147 world-renowned websites. We do not focus on a single market, but rather explore global trends within the real estate business.
Terms and definitions
Before we move on, let's clear up a few things. It's important to define the keywords we're going to talk about so you don't get confused. Below is a quick summary of the most important terms. If you're unsure about any term, feel free to check back here.
Website Conversion Marketing
Website conversion marketing refers to specific efforts dedicated to converting website visitors into qualified leads. This includes things like: website copywriting, website conversion tracking, tool installation, optimization, A/B testing, etc. What it doesn't mean is focusing on driving traffic to your website, outbound sales, or other areas of marketing.
2. Compare your conversion rates with those of the industry
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