How to Launch a New Beauty Clinic in the UAE Using Digital Tools

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Evgeniy Novikov
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Training on real cases is one of the "chips" of the Marketing Center of Online Education MAED . Students study what will really be useful to them in their professional activities. This approach allows us to prepare specialists who can work at the international level. And this is confirmed by the successful projects of graduates. As an example, here is the marketing case of our graduate Evgeny Novikov on the preparation of the launch of a new cosmetology clinic in the UAE.

About the customer
International Aesthetic Medical Centre (IAMC) is a small Dubai clinic specializing in aesthetic medicine. The main areas are cosmetology and dentistry. The most popular service among 90% of clients is laser hair removal.

IAMC was founded in 2002 as part of the medical network of Dr. Gehad Masri. The clinic's staff consists of about twenty people. The specialists are professional doctors with many years of australia consumer email list experience, recognized as some of the best in their field.

International Aesthetic Medical Centre Clinic in Dubai
The task at hand
At the time of the appeal, the company's sales were based primarily on word of mouth marketing. The majority of the clinic's clients were people who came by recommendation. Despite the weak marketing organization, the client's task was to prepare for the launch of the new Yugen clinic. It was supposed to merge two existing clinics with the addition of new areas and doctors.