After the test, you choose the winners
Posted: Tue Jan 21, 2025 6:50 am
If you want your campaigns to perform at their best, attracting more conversions, consider using A/B testing in your email marketing campaigns. It's simple and safe. Simply select a 10-20% portion of your user base to test.
You can test not only the content, but also the way that content is delivered. For example, some say that a subject line (title) that is up to 60 characters long is more likely to get the user to open the email. Others say that it is 70 characters long.
Another question concerns the call to action , whether it should be placed at the beginning or at the end of the text. The A/B test will answer what works best for your lead base .
The best day of the week and the best time to open marketing emails are also elements that should be tested. Some say that the end of Friday is good, others that Tuesday is usually a less complicated day in business and people have more free time to check their personal emails. Why not test them out to get your own answer?
The first step to running an A/B test is to send out email marketing messages latvia whatsapp resource from a suitable platform. Some of the most popular, free and larger platforms include MailChimp , Mad Mimi and Simply Cast . Among the paid platforms, Aweber is one of the main ones.
The important thing is to define what you really want to test, since there are many variables. Among those that can make a difference, as we mentioned above, are the topic (title), fonts, images, designs, times and days of the week, and even the call to action (whether before or at the end of the text, size, color, etc.). , according to your email marketing objectives: email opening, number of clicks or conversion rate.
In email marketing, not everything is said and done. It is very common to think that we know the answer, simply because we believe, for example, that the best day of the week to receive a marketing email is our own. But most likely, our audience does not think the same.
It is necessary to test in order to know for sure whether we are part of the minority or the majority. Therefore, be careful, before assuming that your hypothesis is correct, test, analyze, check. It is the famous ABT theory (Always Be Testing) , that is, in digital marketing, test everything that is possible and never start from our own assumptions.
You can test not only the content, but also the way that content is delivered. For example, some say that a subject line (title) that is up to 60 characters long is more likely to get the user to open the email. Others say that it is 70 characters long.
Another question concerns the call to action , whether it should be placed at the beginning or at the end of the text. The A/B test will answer what works best for your lead base .
The best day of the week and the best time to open marketing emails are also elements that should be tested. Some say that the end of Friday is good, others that Tuesday is usually a less complicated day in business and people have more free time to check their personal emails. Why not test them out to get your own answer?
The first step to running an A/B test is to send out email marketing messages latvia whatsapp resource from a suitable platform. Some of the most popular, free and larger platforms include MailChimp , Mad Mimi and Simply Cast . Among the paid platforms, Aweber is one of the main ones.
The important thing is to define what you really want to test, since there are many variables. Among those that can make a difference, as we mentioned above, are the topic (title), fonts, images, designs, times and days of the week, and even the call to action (whether before or at the end of the text, size, color, etc.). , according to your email marketing objectives: email opening, number of clicks or conversion rate.
In email marketing, not everything is said and done. It is very common to think that we know the answer, simply because we believe, for example, that the best day of the week to receive a marketing email is our own. But most likely, our audience does not think the same.
It is necessary to test in order to know for sure whether we are part of the minority or the majority. Therefore, be careful, before assuming that your hypothesis is correct, test, analyze, check. It is the famous ABT theory (Always Be Testing) , that is, in digital marketing, test everything that is possible and never start from our own assumptions.