The advantages of internalizing influencer marketing

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Brands that understand the KOL marketing sector and decide to internalize their campaigns have several advantages. Equipped with a technological solution that offers them the full range of data and functionalities discussed above, they can benefit from

– Greater control over their influencer strategies and greater freedom in their actions. Thanks to the platform, they can also collaborate and manage multiple campaigns simultaneously across teams in one place.

– Considerable time savings in identifying the most relevant profiles for your brands, as well as in monitoring the performance of your campaigns in real time (by network, by KOL, etc.).

– An ROI approach to influencer marketing thanks to all the KPIs available in the dashboards dedicated to technological solutions. On Kolsquare, professionals have access to the number of active influencers, the social accounts mobilized, the potential target reached, the potential objective achieved, the content produced (posts, stories, videos), the ROI per KOL profile, the EMV (Earned Media Value) and all the market metrics in a report updated daily. This is a key element for brands that want to measure the impact of their actions in order to adjust their next campaigns accordingly.

– Privileged links with KOLs (Key Opinion Leaders) since there is no intermediary, such as a specialized agency, between the activated profiles and the professionals who activate them. This allows them to create closer links and a unique relationship with influencers and facilitates exchanges when collaborating with them in the long term.

– A differentiating influencer strategy compared to the competition: unlike influencer marketing agencies that apply the same influencer strategy to their entire client portfolio, the influencer platform allows you to build a specific influencer strategy for the brand and its positioning.

– A team of KOL marketing experts to guide you in using your technological solutions, answer your questions live and allow you to increase your knowledge of the sector thanks to the enriching knowledge shared throughout the year.

Successful internalization in an example
Among the brands that have already taken the plunge, we find LALALAB . For more than two years, KOL marketing has been fully implemented in the brand's marketing strategy. It is one of its strategic levers for acquiring new important clients. A user of the technological solution, Amélie Brulé , Head of Influencer Marketing and Social Media at LALALAB, explains further:

« We approach the topic of influencer marketing in a much more qualitative and vp media email database relevant way since we have integrated Kolsquare’s solution into our strategy. This allows us to better target the influencers we want to work with. Thanks to its database, Kolsquare allows us to quickly search/discover/analyze the profiles of influencers most relevant to our brand. Its Chrome extension connected directly to Instagram is also very useful, as it gives details of the data of each influencer we consult .»

LALALAB regularly collaborates with influencers with communities of over one million followers in France, Spain, Italy, Germany and the United Kingdom. The brand also activates the profiles of micro-influencers based on the objectives of its Influencer campaign.

The internalization of Influencer Marketing has allowed the brand to analyze the KPIs of each influencer profile and save a considerable amount of time in decision-making regarding the activation of KOLs (Key Opinion Leaders). Find all our clients' testimonials here.


More than ever in recent years and even more so in 2021, KOL marketing has taken a prominent place in brands’ strategies. From now on, the internalization of this powerful lever is evident for professionals who wish to master all aspects and create unique relationships with KOLs (Key Opinion Leaders).

Do you want to take the next step for your next campaigns? Don't hesitate to contact our experts for a demonstration of our solution.