A well-designed, convenient and useful

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UX influences almost all product metrics: Conversion rate — the proportion of users who performed the target action; Average Goods Price — average check; Retention - how often users return; Average Payment Count — the average number of purchases per customer; Virality - how willingly users share information about a product; User Acquisition – attracting users.


“What you pay for and what you expect to get are not the same thing,” said Malcolm uae consumer email list Forbes, an entrepreneur and part-time son of the creator of one of the most authoritative and famous financial and economic publications in the world. So, the main task of a UX researcher is to make sure that the expectations and reality of the consumer coincide.


Types of UX Research The types of research vary depending on the stage of development. There are two types of research: quantitative and qualitative. They allow you to answer different groups of questions. All existing UX research has 3 basic components: Component 1. Observation – the name speaks for itself: to understand what the consumer needs, you need to observe his behavior.