A strong return on investment thanks to influencer marketing
Posted: Tue Jan 21, 2025 5:42 am
Finding and identifying the right profiles is always worth the effort! In fact, according to the same study by Influencer Marketing Hub , for every dollar that brands spend with influencers, they get an average return on investment of almost $6.
Research from Ogilvy , the American advertising agency whose clients include brands such as IBM, Coca-Cola, American Express and Nestlé, also supports this view. Indeed, in its latest report on influencer marketing in 2022, the agency showed that each channel to which influencer is added can increase ROI by up to 30% .
Furthermore, if it was difficult to measure the exact ROI of influencer marketing campaigns in the past, this is no longer the case as the sector strengthens and becomes more structured. By ensuring that KOL insights are part of a defined campaign plan and that the content generated is set up to be effectively tracked , you will be able to manage your budgets more effectively and evaluate the return on investment against your business results.
Examples of brands that succeeded by using influencer marketing
Starting from scratch, some of the world’s most famous e-commerce brands created a veritable empire thanks to social media and influencer marketing. Take the example of Swedish watch brand Daniel Wellington . With an initial investment of less than $25,000, Filip Tysander, the brand’s founder and CEO, started his business from scratch. Unlike competing brands like Swatch, Daniel Wellington didn’t pay huge sums of money to celebrities to endorse its watches.
Instead, the brand’s marketing strategy has always revolved around a strong presence on social platforms such as Facebook, Twitter and, above all, Instagram. Filip Tysander understood early on the enormous potential of content creators and social media. It is therefore no surprise that the brand currently has 4.9 million followers on its Instagram account .
The American cosmetics brand Glossier is another example of a brand born on the Internet , in a completely different sector. Unlike traditional makeup companies, Glossier did not conduct any market research before its launch . Instead, the brand relied on the influence of the famous beauty blog “Into the Gloss” , created by the brand’s founder Emily Weiss. Among other things, this was what allowed Emily Weiss to effectively identify the cosmetic expectations of her readers. The “Into the Gloss” blog and the brand’s Instagram account (which already has more than 2.6M followers) have undoubtedly been the most important tools in the development of Glossier’s business. They serve both as a source of inspiration for product development and for conducting customer surveys.
In the jewellery sector, the German brand Purelei also managed to gain a foothold thanks to its distinctive influencer marketing strategy. Founder Alisa Jahnke explains that she quickly decided to rely on content creators to launch her brand: “ Very soon, we started writing to influencers and sending them jewellery ,” she says. To track the success of an influencer marketing campaign, Purelei relied on coupon codes , among other things : “The most important thing in influencer marketing and growing followers is social p payroll directors email database roof . Of course, simply having more followers increases the faith that potential customers will have in you ,” says Alisa Jahnke. Influencer marketing continues to drive Purelei’s growth today.
E-commerce and influence: 3 ideas to scale easily
Scaling up through influencer marketing to boost your sales and get your brand off the ground? It's more important than ever, and we're showing you three ways to do it.
Establish an affiliate program with the most relevant KOLs for your brand
You probably already know how affiliate marketing works : a KOL – known in this case as an affiliate – promotes your products or services on social media or on their blog, in exchange for a promotional code or a link that you send them so they can earn a commission on sales and/or traffic they generate on your website. This also allows you to easily track and measure the impact of an influencer’s communication, as well as compare the performance of the different content creators activated for your campaign .
Research from Ogilvy , the American advertising agency whose clients include brands such as IBM, Coca-Cola, American Express and Nestlé, also supports this view. Indeed, in its latest report on influencer marketing in 2022, the agency showed that each channel to which influencer is added can increase ROI by up to 30% .
Furthermore, if it was difficult to measure the exact ROI of influencer marketing campaigns in the past, this is no longer the case as the sector strengthens and becomes more structured. By ensuring that KOL insights are part of a defined campaign plan and that the content generated is set up to be effectively tracked , you will be able to manage your budgets more effectively and evaluate the return on investment against your business results.
Examples of brands that succeeded by using influencer marketing
Starting from scratch, some of the world’s most famous e-commerce brands created a veritable empire thanks to social media and influencer marketing. Take the example of Swedish watch brand Daniel Wellington . With an initial investment of less than $25,000, Filip Tysander, the brand’s founder and CEO, started his business from scratch. Unlike competing brands like Swatch, Daniel Wellington didn’t pay huge sums of money to celebrities to endorse its watches.
Instead, the brand’s marketing strategy has always revolved around a strong presence on social platforms such as Facebook, Twitter and, above all, Instagram. Filip Tysander understood early on the enormous potential of content creators and social media. It is therefore no surprise that the brand currently has 4.9 million followers on its Instagram account .
The American cosmetics brand Glossier is another example of a brand born on the Internet , in a completely different sector. Unlike traditional makeup companies, Glossier did not conduct any market research before its launch . Instead, the brand relied on the influence of the famous beauty blog “Into the Gloss” , created by the brand’s founder Emily Weiss. Among other things, this was what allowed Emily Weiss to effectively identify the cosmetic expectations of her readers. The “Into the Gloss” blog and the brand’s Instagram account (which already has more than 2.6M followers) have undoubtedly been the most important tools in the development of Glossier’s business. They serve both as a source of inspiration for product development and for conducting customer surveys.
In the jewellery sector, the German brand Purelei also managed to gain a foothold thanks to its distinctive influencer marketing strategy. Founder Alisa Jahnke explains that she quickly decided to rely on content creators to launch her brand: “ Very soon, we started writing to influencers and sending them jewellery ,” she says. To track the success of an influencer marketing campaign, Purelei relied on coupon codes , among other things : “The most important thing in influencer marketing and growing followers is social p payroll directors email database roof . Of course, simply having more followers increases the faith that potential customers will have in you ,” says Alisa Jahnke. Influencer marketing continues to drive Purelei’s growth today.
E-commerce and influence: 3 ideas to scale easily
Scaling up through influencer marketing to boost your sales and get your brand off the ground? It's more important than ever, and we're showing you three ways to do it.
Establish an affiliate program with the most relevant KOLs for your brand
You probably already know how affiliate marketing works : a KOL – known in this case as an affiliate – promotes your products or services on social media or on their blog, in exchange for a promotional code or a link that you send them so they can earn a commission on sales and/or traffic they generate on your website. This also allows you to easily track and measure the impact of an influencer’s communication, as well as compare the performance of the different content creators activated for your campaign .