HelloBody, a finely tuned social strategy

[Dimaeiya333]

Founded in 2016 by Monique Hoell, HelloBody is now one of the most popular beauty brands among Gen Z and already has e-commerce sites in 10 countries around the world (including the United States, Germany, Spain, Italy, Poland, France, Hungary, Romania and the United Kingdom).

HelloBody took on the challenge of making a name for itself as a new player in the crowded beauty sector by creating virality around its products. And it was thanks to its influencer marketing strategy that the brand was able to make a name for itself. To help stimulate interest and make itself known, the German brand actually turned to a large number of content creators, mainly on Instagram.

Influencer marketing was therefore an integral part of HelloBody’s rise. In 2018 and 2019, Monique Hoell, the brand’s managing director and CEO, estimated that she had run 50,000 influencer marketing campaigns – around five times more than in 2017. The KOLs (Key Opinion Leaders) that HelloBody engages with range from 5,000 to several million followers on social media.

HelloBody was one of the first brands to partner with influencer Sarah Harr it directors managers mailing lists ison , who now has 2.8M followers on Instagram and continues to collaborate with the brand today. The influencer and the brand grew up together on Instagram, strengthening their bond , as well as the one Sarah Harrison’s community has with HelloBody.

Despite the years since its launch, HelloBody continues to pursue its influencer marketing strategy: a mix of product giveaways to nano-influencers, partnerships with influencers with a broader community, and paid digital advertising.

With over 344K followers on their Instagram account at the time of writing, brand ambassadors like Sarah Harrison who has been working with them since day one, many other regularly activated KOLs and a turnover of €65 million in 2019, HelloBody has definitely built a successful beauty brand largely based on its influencer marketing strategy.

https://www.instagram.com/hellobody/

Digitally native vertical brands have a bright future ahead of them, as they have fully embraced current consumer expectations that are intrinsically linked to their very digital nature. These new businesses have been flourishing on the Internet for a few years now and should continue to grow in the coming years.