More Pinterest features announced at summit

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Merchant data was introduced last October. It allows brands to showcase values ​​such as “inclusive” or “responsibly sourced” on their profiles. They can also show which community they belong to. 16% of profiles are more likely to make a sale when they choose merchant details, according to Pinterest. The platform says: “Shopping is more fun when it’s personal. That’s why we’re also investing in values-based shopping, guiding people to brands that share their sense of purpose or interests.”

The Verified Merchant Program has also been expanded to Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland. It helps users find verified brands. These will again get enhanced distribution and a “verified” will be displayed on their profile.

A new idea that Pinterest is testing is “Paid Partnership Idea Ads.” This feature is a joint partnership between creators and advertisers. As a result, while posting an Idea Pin, creators tag a partner brand. This is another possibility for businesses and creators to reach a wider audience. The goal of Idea Pins is to improve paid partnership processes, which should make branded content deals easier. For creators, this will provide more avenues to earn money.

Marketers are especially excited about the announcement of improvements to Pinterest Trends . This key update offers insights into the popularity of any topic on the platform. “Businesses in the US, Canada, and the UK will see new features added to the Pinterest Trends tool, including real-time search data, more trend types, more granular audience tools, and personalized trend recommendations for your business. And later this year, we’ll be rolling out the tool to additional countries around the world.”

Users have also shown interest in its TikTok-style Watch tab , which is a promotional optio finance directors email database list n for brands to maximize their Pinning efforts.

What works for your brand?
Even though Pinterest is losing users, 431 million shoppers still use the social media platform. This is, of course, an important audience to reach, while the dedicated focus on shopping makes them an even more valuable group for your brand. Marketers should therefore take a closer look at these tools and elements to reflect on how they fit into your brand’s processes. As with any decision, you need to consider: what you need for your business, for your product, and how you can make use of Pinterest’s key trends.

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