At the very beginning of a project

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A UX copywriter is involved in developing a “brand voice” – the company’s own style of communication with clients. It is needed to stand out from competitors, convey the value of the product, and gain trust. The brand voice helps to understand what language to use to communicate with the user.


This document is developed at the very beginning of the project and can be thailand consumer email list subsequently edited as an editorial policy. How do you understand what the tone should be? At Alpha, we involve marketers who conduct a full-fledged study, create target audience portraits, and determine the main pain points. Based on the data I receive, I create the brand voice.


For example, when I was writing texts for a telemedicine app, I chose the voice of a caring doctor. The main problem of the user is mistrust of doctors and, especially, of applications that replace specialists. To achieve mutual understanding with the person, I included phrases in the brand voice like “Tell us what hurts you – we will select a specialist”, “Let’s sign you up for tests”.