What is Snack Size Content Marketing?

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Are you stuck on a short video on Facebook or an image containing a short but informative sentence on Twitter? This is what Snack Size Content Marketing is all about , the new trend in the digital world that is anchored in social networks and uses small or short, but high-quality content.

What is it about?

This trend is based on a reality that we all know: the low attention botim database span of the average Internet user. That is why texts with few words, powerful images and short but viral videos are published.

This strategy does not imply the death of traditional Content Marketing, but rather adapts its techniques to social networks.

A consumable but not edible snack

It is called “Snack size” because the content comes in a quasi-tiny format, like a small snack that one eats at the office, on the way home or while waiting for the meal to be cooked. The user no longer needs ten minutes to watch a video and receive a brand’s message, fifteen seconds is enough.

What content works

In Snack Size Content Marketing, the ideal is that, instead of publishing a long text on your Facebook page, you post a short video that summarizes what you want to communicate, an inspiring image, a funny gif or an infographic that is easy to understand and without tons of words.

You can also combine the power of multiple social networks: post funny Vines on Facebook or controversial Tweets on Instagram. It's important to focus on mobile : all content should be viewable on mobile phones and tablets as well as computers.

Create your Snack Size content the same way you use Twitter: you only have a limited amount of space to deliver information, but it needs to be powerful and attention-grabbing.

This method is fast, efficient and makes content go viral. Another advantage is that it does not require large budgets.

On the other hand, snacks are often irresistible. Think of a chocolate cupcake or potato chips: how can you translate those temptations into content creation? Understand what your user wants and you will find the answer. There are many videos and photos on the internet, so it is necessary to focus on quality and creativity. Trying to stand out from the rest and do something new will be the key to success in Snack Size Content Marketing.

How to translate it into a blog

This strategy can be used on your corporate blog . Between long posts you can include some videos or eye-catching images. This way your content will be more diverse and your readers will know that they can come to you when they have little time available and when they don't as well.

As with Content Marketing, the idea is not to sell directly. The goal is to build customer loyalty, communicate messages that are relevant to the company and become a reference in the company's area of ​​expertise. This will eventually translate into sales and increased profits.