Flexible integration of 360-degree customer data
Posted: Tue Jan 21, 2025 5:25 am
In order to create a highly flexible and easy-to-use customer data platform, Appier developed the AIRIS AI-driven customer data platform that can seamlessly integrate data and shorten the time to insight. Here are three unique AIRIS features worth noting:
AIRIS allows marketers to work with AI to build the most accurate and comprehensive customer profiles.
04
First, Appier's AI-driven customer data platform can seamlessly integrate data from various data sources, including existing cloud databases, online/offline sales and marketing channels, and data from more than 50 external systems. All data is brought together and seamlessly integrated into a user-oriented and detailed 360° profile view.
AIRIS's flexibility allows marketers to choose which user ID (such as email address, phone number, or application ID) to prioritize when identifying users and their workflow.
Marketers know best the contact information they are belgium mobile phone number list requesting from customers, so they can decide which IDs are prioritized by customer data platforms, which will also help create more accurate customer profiles.
Intuitive and actionable data visualizations
AIRIS quickly visualizes data, presenting everything marketers need to know in an intuitive way.
AIRIS_05
Taking the customer journey as an example, AIRIS presents the customer journey through an interactive diagram with all touch points marked. Place the cursor over any touchpoint and the AIRIS interface will display the action that occurred at that point and the number of users who performed that action.
Whether the behavior is a conversion or a drop, marketers can click on the label to learn more until the individual user completes the conversion or leaves.
This is the power of AIRIS, which not only allows marketers to understand what is happening, but also pinpoints users who deserve attention and can take immediate action.
AIRIS allows marketers to work with AI to build the most accurate and comprehensive customer profiles.
04
First, Appier's AI-driven customer data platform can seamlessly integrate data from various data sources, including existing cloud databases, online/offline sales and marketing channels, and data from more than 50 external systems. All data is brought together and seamlessly integrated into a user-oriented and detailed 360° profile view.
AIRIS's flexibility allows marketers to choose which user ID (such as email address, phone number, or application ID) to prioritize when identifying users and their workflow.
Marketers know best the contact information they are belgium mobile phone number list requesting from customers, so they can decide which IDs are prioritized by customer data platforms, which will also help create more accurate customer profiles.
Intuitive and actionable data visualizations
AIRIS quickly visualizes data, presenting everything marketers need to know in an intuitive way.
AIRIS_05
Taking the customer journey as an example, AIRIS presents the customer journey through an interactive diagram with all touch points marked. Place the cursor over any touchpoint and the AIRIS interface will display the action that occurred at that point and the number of users who performed that action.
Whether the behavior is a conversion or a drop, marketers can click on the label to learn more until the individual user completes the conversion or leaves.
This is the power of AIRIS, which not only allows marketers to understand what is happening, but also pinpoints users who deserve attention and can take immediate action.