The EmoteRoyaleContest dance competition

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Sportswear and accessories brand Gymshark posts workout-related videos. They include serious videos about achievements, memes, and humor. The result is 2.5 million subscribers and 42.5+ million likes.


NBA TikTok features hilarious behind-the-scenes content, amazing plays, and in-game mistakes. The account has 12.5 million followers and 295+ million likes.


Fortnite 's gameplay videos are getting millions of views. has earned the company 570+ million views. The account has 4.3 million subscribers and 14.5 million likes.


Some brands duplicate content from other philippines email list platforms on TikTok, such as Red Bull , which posts videos about sports. However, this does not prevent the account from having 5.6 million subscribers and 88.4 million likes.

Most brands try to create unique content, the most relevant content. At the same time, even very large companies are not afraid to joke, including about themselves. Brands that successfully promote themselves on TikTok understand that humor is what helps to get closer to the audience and win its loyalty.

TikTok accounts of companies in RuNet
There are still many times fewer companies from the CIS countries on TikTok compared to Western ones, and their results are less impressive. More often, brands prefer to use traditional social networks: Facebook, VKontakte, Instagram.

However, there are companies that have already realized that TikTok is a new reality. It is here that you can advertise goods and services to a young audience. In addition, TikTok can form a future audience - today's teenagers will soon become solvent consumers.