Sprout Social's competitive analysis listening tool showing performance metrics
Posted: Tue Jan 21, 2025 5:21 am
5. Share of voice
Share of voice tracks your brand’s laos business email list visibility on social media against your competitors. This metric lets you see exactly how strong your brand’s market presence is and whether you outperform the competition.
This metric gathers multiple different data points. For example, it can track social media engagement metrics like shares, comments and likes and benchmark them against your competitors. This will then determine if your target audience is engaging with your brand more than others.
Sprout’s Competitive Analysis Listening template has a Share of Voice tool that tracks all of these separate data points and aggregates them into user-friendly graphs.
Collecting and aggregating data can also be used for other marketing efforts, like PPC, SEO and media market share. It’s a quick and easy snapshot to understand how well you’re reaching your audience compared to the competition across various channels.
6. Sentiment analysis
Sentiment analysis is a temperature check on how your target audience feels about your brand. It analyzes the tone and emotions behind your brand’s social media mentions and conversations.
What makes sentiment analysis different from other metrics like brand mentions or engagement is that it tracks your audience’s net sentiment over time. Tracking helps you spot patterns and link positive and negative sentiments to specific campaigns or events.
A sentiment analysis tool, like Sprout’s, tracks overall sentiment across social media and bundles it into a positive or negative score. It also tracks how sentiment trends change over time, which helps understand how efforts like marketing campaigns or crisis management land with your audience.
Share of voice tracks your brand’s laos business email list visibility on social media against your competitors. This metric lets you see exactly how strong your brand’s market presence is and whether you outperform the competition.
This metric gathers multiple different data points. For example, it can track social media engagement metrics like shares, comments and likes and benchmark them against your competitors. This will then determine if your target audience is engaging with your brand more than others.
Sprout’s Competitive Analysis Listening template has a Share of Voice tool that tracks all of these separate data points and aggregates them into user-friendly graphs.
Collecting and aggregating data can also be used for other marketing efforts, like PPC, SEO and media market share. It’s a quick and easy snapshot to understand how well you’re reaching your audience compared to the competition across various channels.
6. Sentiment analysis
Sentiment analysis is a temperature check on how your target audience feels about your brand. It analyzes the tone and emotions behind your brand’s social media mentions and conversations.
What makes sentiment analysis different from other metrics like brand mentions or engagement is that it tracks your audience’s net sentiment over time. Tracking helps you spot patterns and link positive and negative sentiments to specific campaigns or events.
A sentiment analysis tool, like Sprout’s, tracks overall sentiment across social media and bundles it into a positive or negative score. It also tracks how sentiment trends change over time, which helps understand how efforts like marketing campaigns or crisis management land with your audience.