Why is context important for Inbound Marketing?

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If there is no interest, there is nothing that can be done. This concept can be applied in all areas of our lives, not only in the personal but also in the commercial. We cannot force a person to buy something that does not interest them; attacking them with unwanted emails and advertising on any site is not productive and can even be counterproductive if it generates rejection. These invasive techniques are known as Outbound Marketing.

It is true that a person cannot be interested in something if they advertising database do not know it. Instead of giving a bad impression at the beginning, we should try to attract the user's attention in a positive way so that they give us the opportunity to show them what we offer. It may also happen that people are already interested in acquiring a product, but do not have enough knowledge to decide to buy, we should be able to give them valuable information in a pleasant way to further increase their interest and achieve a conversion. This is what Inbound Marketing is about : attracting and not interrupting.


This non-invasive marketing strategy seeks to attract potential customers and generate a long-term relationship with existing ones . To implement it correctly, we must understand how it works and adapt it to our own company, so knowing how to integrate the context into Inbound Marketing is essential.

Before integrating it, we must know what role the context plays in Inbound Marketing and in each of the parts involved , which are:

Unrelated persons:
In order to attract people who have not yet heard about our business or are not interested, we need to have excellent content, since this is the heart of Inbound Marketing . We will achieve this with sections focused exclusively on introducing people, providing general content about the item we offer, explaining its basic functions, how to start using it, etc. The important thing is that everything is written in a very eye-catching way, emphasizing the need it covers if what we sell is something indispensable, and if not, demonstrating how this acquisition can benefit us by making some activity easier, more fun or more productive.

Another very important point here is to identify and use some general, related keywords, since visitors arriving at our page will probably not have in-depth knowledge about the topic if they are not thinking about a possible purchase.

Potential customers:
This group includes users who, having some knowledge of what we offer, are interested and plan to make a purchase at some point. One of the reasons why they do not carry out the conversion may be that they do not know enough or do not find it necessary. To solve this, we must have spaces on our site with well-detailed information, where interested parties can resolve their doubts with valuable content and, if not, have the possibility of contacting our company by providing them with means of communication.

Before deciding whether or not to buy, people will want to make sure that our e-commerce is trustworthy, since they will be investing money and providing data in forms. That is why we must make a good impression by always keeping our site updated and properly managing our social networks.


Returning users:
Another reason to make an effort to build trust is that buyers can become potential customers again if we incentivize them in the right way. We can increase engagement with our consumers by applying various loyalty strategies , so that they come back to us to upgrade their product, buy newer ones or receive information focused on advanced knowledge.

Here, it will be very useful for us to work with our own Inbound tools, which automate and simplify the analysis of inbound links and keyword competition. In this way, we can also see which techniques are working for us to make our content go viral, generate more downloads and achieve conversions, among other things.

At each point, you can see the importance of context in Inbound Marketing to be able to effectively develop this strategy and obtain its benefits . If we put them into practice, we will be able to increase engagement , increase conversions and advertise our brand, among many other advantages.