Hashtags: What hashtags do your competitors use to gain more exposure?
Top posts: Try to get an idea of why these posts are performing well. Are they product photos? Do they use certain colors? Find out what these posts have that your content doesn’t and use the info to improve your images and videos.
Sprout's Instagram business profile top posts and stories report which displays the top posts of an instagram account.
Pro tip: Another tactic is to search for your competitors by hashtag on Instagram, like #Folgers, to see how many people are tagging your competitors in posts. If it’s a lot, that’s an indication the company is getting noticed and has an active following.
Card showing the amount of posts using the hashtag la colombe, folgers, peets coffee, and sprout coffee co hashtags. The results are, respectively, 89.4 thousand, 60.4 thousand, 116 thousand and 100.
This will also give you a sense of what israel business email list hashtags people use to refer to other brands and could spark ideas for hashtags to use for your brand.
Once you have all the information from your Instagram competitive analysis research, make sure you add that data to your spreadsheet, like so:
The competitive analysis template created by Sprout that has areas for facebook, twitter and instagram set up to aid your competitive analysis.
Start by doing a manual review of your competitor’s page, looking for the basics:
Number of follows and page likes
Any specific tabs or features they have. For example, some coffee roasters might have the shop section enabled. If we notice the same trend with other competitors, it’s likely a good sign it’s working for them.
Look at their visuals and branding.
Review their About section—how do they set their business and social presence apart?
La Colombe coffee roasters Facebook page and large featured image showing the window of one of their coffee shops.
A visual analysis is nice, but it only goes so deep. This is where Sprout’s Facebook Competitor Report comes in to judge how well the competition’s content performs over time.
Use this report to see how many messages your competitors send and receive, the types of content they post (text, images or videos), engagement and the amount of received messages. All of which answers questions about your competition’s presence, and how you can stand out from it.
Sprout's Facebook competitor report, featuring a summary of findings that compares your average fans, engagement average and engagements per post to your competitors.
Include this in your spreadsheet, as well as any specific metrics that are important to your strategy.