List the complaints and reasons
Posted: Tue Jan 21, 2025 4:47 am
For example, your client is a construction company, their prices are high because the materials are high quality and the workers all have higher education. But the clients do not see this and choose competitors who are cheap. There is a lot of work to do here: explain what the price is made up of, talk about the building materials, show where you buy them, interview workers, suppliers, and satisfied and dissatisfied clients too.
why customers refused to purchase or cooperate
This is feedback that you can receive directly and then use when creating content.
We do it according to the same scheme: take a complaint (and as we know, a complaint is a gift) and start working on it. The especially brave can write an anti-case about how the client refused to cooperate and what conclusions the company made after that.
Based on the information from this block, we will create a content strategy section. We usually do it like this:
We analyze what information the client of each segment wants to receive: for example, to learn more about the product, to understand what the price is made up of, what results he will receive if he kuwait email list uses the service.
What the client is afraid of: overpaying, not getting results, wasting the budget.
Where to look for information and how to get to the customer's blog: from search results, social networks, Yandex.Zen, etc.
How to interact with him in a blog: provide information about services, work through objections, and close pain points.
Block 3. About competitors
We recommend looking at your competitors from a product and content perspective. This will help you understand how to differentiate yourself from them in both of these areas.
why customers refused to purchase or cooperate
This is feedback that you can receive directly and then use when creating content.
We do it according to the same scheme: take a complaint (and as we know, a complaint is a gift) and start working on it. The especially brave can write an anti-case about how the client refused to cooperate and what conclusions the company made after that.
Based on the information from this block, we will create a content strategy section. We usually do it like this:
We analyze what information the client of each segment wants to receive: for example, to learn more about the product, to understand what the price is made up of, what results he will receive if he kuwait email list uses the service.
What the client is afraid of: overpaying, not getting results, wasting the budget.
Where to look for information and how to get to the customer's blog: from search results, social networks, Yandex.Zen, etc.
How to interact with him in a blog: provide information about services, work through objections, and close pain points.
Block 3. About competitors
We recommend looking at your competitors from a product and content perspective. This will help you understand how to differentiate yourself from them in both of these areas.