What's new on Instagram in September 2022: QR codes as a marketing strategy

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Meta is quietly rolling out a big update for Instagram in September 2022: from now on, posts, reels, and locations can be shared via a generated QR code. QR codes can be an effective marketing tool that brands should know about. Learn more about the new Instagram feature in September 2022 and how to use it for your marketing strategy.


Key points:
Now, QR codes on Instagram can be used not only to share profiles, but also to share posts, reels, and locations.
QR codes are especially effective for brands, for virtual activations and in-store shoppers.
With this feature, Meta responds to the interest of younger generations in increasingly using Instagram as a search engine.
Apparently, Instagram has added the ability to share content via QR codes. So, instead of sharing posts, reels and locations via links or in DMs, it is now possible for a wide user base to create QR codes . This can be an effective strategy for your next (influencer marketing) campaign, to highlight special products or services.

Many users of the Meta-owned app have already noticed the QR code option. Alth vp manufacturing production email database ough Instagram profiles can be shared via QR code since 2018 , this is the first time the app has enabled this feature.

Leaker Alessandro Palluzi revealed on Twitter how Meta is currently working on the update, which could soon be available to all users. TechCrunch employees have also discovered this feature. An Instagram spokesperson told online tech industry news publisher TechCrunch that the QR code is meant to make sharing Reels, posts, and locations easier.


The innovation could be a reaction to a shift in the industry as more and more young US users move away from Google or Google Maps to search for restaurants, for example, and instead rely on Instagram and TikTok as their source of information .

Instagram’s biggest competitor is of course TikTok, which offers many opportunities for marketers thanks to its equally effective and engaging formats. Kolsquare has analyzed TikTok and helps you better understand the platform in the study “ Influencer Marketing: TikTok, the social network of all possibilities ”. Download the report for free.

This option already allowed brands to direct potential followers and buyers to the respective Instagram account in campaigns thanks to the QR code. But the September 2022 update offers many more opportunities for brand activation.