Transparency and sense of responsibility

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Just as Gen Zers take responsibility for their consumption, you too want clear positioning from the brands and influencers you follow.

Superficiality won't work. Generation Z expert Larry Milstein explains:

“ Brand trust is second only to price when it comes to choosing which brands to support. We have seen brands stumble because they have not maintained the standards they have communicated .”


How personal is your brand?
Stop being inspired by millennial aesthetics and perfectly curated content – ​​for Gen Z, it has to be real . They want a bold, strong voice that stands up and doesn’t change its mind like a flag in the wind.

While Crocs used to be unfashionable and relegated to the garden, the rubber shoe is absolutely in fashion today. The brand has managed to appeal to generation Z with humor and a certain dose of self-irony:


Entertaining Generation Z
As important as social responsibility is, life is not all that serious and Gen Z is young. They won't get very far with pessimism. Convince them with positive, solution-oriented contributions that also entertain them. You can als vice president software email database o use TikTok videos or Instagram reels, which are particularly attractive to Gen Z.

Kolsquare Tip : Combine substantial, informative content with entertainment. How can you create fun, quick tutorials?

Cultivate your community
Gen Z wants to fit in. They want to feel part of something, because only together can we make a lasting change in the world . Gather brand ambassadors and their followers around you and your brand, start a challenge, use a CTA or get involved in a good cause.

Above all, communicate authentically and personally. Encourage dialogue and exchange on your channels. Collaborate with creatives, artists, or activists. “[Find] people you think can serve as ambassadors and leverage your networks in a way that feels less transactional and more authentic,” says Larry.