What is dark posting and how to use it for your influencer marketing campaign?
Posted: Tue Jan 21, 2025 3:53 am
In the jargon of marketers, the concept of dark posting is not new and you may have heard of it before. But what are dark posts really and how can you use this type of social media ads for your marketing campaign? Read the definition of dark posts and its five advantages over traditional ads on Kolsquare's influencer marketing blog.
Key points
Dark posts are unpublished posts targeted to a specific group that don't appear in your feed.
The four advantages of dark posts over traditional ads or posts are: precise audience segmentation; the use of A/B testing; the refinement of your communication strategy; and avoiding ad saturation in your feed.
Learn how to create dark posts on the main social networks.
What is the meaning of a dark post and what are they used for?
Dark posts are social media ad posts that are targeted to a specific audien engineering directors email lists ce and are not displayed on the timeline of the company's page. Unlike regular posts, they are not visible to the general public and are only shown to a selected audience through demographic or interest targeting. Dark posts are useful for testing different marketing approaches with a specific audience before making a public post on your page, but they are also very beneficial for preventing profiles from being saturated with advertising.
Although the concept of dark posts was invented by Facebook , these types of ads now exist on major social media platforms such as LinkedIn, Pinterest, and Twitter. It’s worth noting that in the case of Snapchat and Instagram, all ads are technically “dark posts by default,” as the ads appear during a user’s browsing of the platform and not permanently on a brand’s profile.
Why use dark posts in your marketing campaigns?
Dark posts are a powerful tool for marketing campaigns that allow you to segment your audience, test different advertising approaches, improve the performance of your campaigns, and save time and resources . And while experts have long stressed the importance of organic growth, it's time to start integrating more targeted ads.
Here we share four advantages of dark posts that may convince you to start prioritizing them over traditional ads:
Key points
Dark posts are unpublished posts targeted to a specific group that don't appear in your feed.
The four advantages of dark posts over traditional ads or posts are: precise audience segmentation; the use of A/B testing; the refinement of your communication strategy; and avoiding ad saturation in your feed.
Learn how to create dark posts on the main social networks.
What is the meaning of a dark post and what are they used for?
Dark posts are social media ad posts that are targeted to a specific audien engineering directors email lists ce and are not displayed on the timeline of the company's page. Unlike regular posts, they are not visible to the general public and are only shown to a selected audience through demographic or interest targeting. Dark posts are useful for testing different marketing approaches with a specific audience before making a public post on your page, but they are also very beneficial for preventing profiles from being saturated with advertising.
Although the concept of dark posts was invented by Facebook , these types of ads now exist on major social media platforms such as LinkedIn, Pinterest, and Twitter. It’s worth noting that in the case of Snapchat and Instagram, all ads are technically “dark posts by default,” as the ads appear during a user’s browsing of the platform and not permanently on a brand’s profile.
Why use dark posts in your marketing campaigns?
Dark posts are a powerful tool for marketing campaigns that allow you to segment your audience, test different advertising approaches, improve the performance of your campaigns, and save time and resources . And while experts have long stressed the importance of organic growth, it's time to start integrating more targeted ads.
Here we share four advantages of dark posts that may convince you to start prioritizing them over traditional ads: