What is social commerce on TikTok?
Posted: Tue Jan 21, 2025 3:43 am
Social commerce can be defined as follows: it is the process of selling products directly through social media . Social media is constantly evolving this feature and improving the shopping experience from product discovery to purchase. The key is that users or buyers never have to leave the platform . Features like the “Buy Now” button or automatic completion of payment forms also help.
Social commerce on TikTok works with an in-app shopping feature, which is simply called TikTok Shopping . This is an advertising feature that directly shows users products and also allows them to purchase them right then and there with a simple click. So if you use TikTok for your business, you can advertise your products directly and put them up for sale in the app.
TikTok itself describes TikTok Shopping as “ a suite of solutions, features and tools that enable businesses to harness the power of social commerce on TikTok ,” as cited by Social Pilot .
Tips for using Tiktok Shopping
Product catalogues that businesses can create via TikTok Shopping will allow users to display products directly on the platform. This simplification plays into the hands of brands, as potential customers are no longer demotivated by unnecessary product searches and are just one click away from making a purchase . The so-called shop tab in your product catalogue helps users, as they no longer have to laboriously search for your online store or your products.
Image from TikTok
To use these features, you need to have a business account on TikTok Shopping . This way, your business profile on TikTok will be enhanced with the shopping bag icon tab, which will take users directly to your product catalog. As is common with all social networks, you should regularly maintain and update your product catalog on TikTok to keep it attractive.
Of course, this is where influencer marketing comes into play, as it can increase your brand reach by collaborating with a KOL (Key Opinion Leader), thus increasing your reach and ultimately your sales. In addition, you can think of various advertisements .
Ads in the For You feed get a lot of attention because the algorithm shows your chief of vp and training email database ads to users who are most likely to be interested in your products or services.
Read how to master the TikTok algorithm for your campaigns on Kolsquare's influencer marketing blog.
Swipeable ads are also conceivable , which are displayed to users in a kind of gallery and contain product details in the form of cards. Tailor-made ads are also successful, but require a thorough study of the market and users , as they only achieve success through targeted communication. Finally, you can also think about TikTok live shopping events . For this, you should again think about partnering with influencers, if necessary, as they are particularly promising for this type of marketing.
For example, some beauty brands have already used TikTok Live Shopping to promote products. L'Oreal, Maybelline, and Garnier all partnered with influencers on the app and used video shopping ads, links to products, and LIVE Shopping. Both Maybelline and Garnier saw a massive increase in daily sales afterward, according to TikTok on the TikTok Business blog .
Social commerce on TikTok works with an in-app shopping feature, which is simply called TikTok Shopping . This is an advertising feature that directly shows users products and also allows them to purchase them right then and there with a simple click. So if you use TikTok for your business, you can advertise your products directly and put them up for sale in the app.
TikTok itself describes TikTok Shopping as “ a suite of solutions, features and tools that enable businesses to harness the power of social commerce on TikTok ,” as cited by Social Pilot .
Tips for using Tiktok Shopping
Product catalogues that businesses can create via TikTok Shopping will allow users to display products directly on the platform. This simplification plays into the hands of brands, as potential customers are no longer demotivated by unnecessary product searches and are just one click away from making a purchase . The so-called shop tab in your product catalogue helps users, as they no longer have to laboriously search for your online store or your products.
Image from TikTok
To use these features, you need to have a business account on TikTok Shopping . This way, your business profile on TikTok will be enhanced with the shopping bag icon tab, which will take users directly to your product catalog. As is common with all social networks, you should regularly maintain and update your product catalog on TikTok to keep it attractive.
Of course, this is where influencer marketing comes into play, as it can increase your brand reach by collaborating with a KOL (Key Opinion Leader), thus increasing your reach and ultimately your sales. In addition, you can think of various advertisements .
Ads in the For You feed get a lot of attention because the algorithm shows your chief of vp and training email database ads to users who are most likely to be interested in your products or services.
Read how to master the TikTok algorithm for your campaigns on Kolsquare's influencer marketing blog.
Swipeable ads are also conceivable , which are displayed to users in a kind of gallery and contain product details in the form of cards. Tailor-made ads are also successful, but require a thorough study of the market and users , as they only achieve success through targeted communication. Finally, you can also think about TikTok live shopping events . For this, you should again think about partnering with influencers, if necessary, as they are particularly promising for this type of marketing.
For example, some beauty brands have already used TikTok Live Shopping to promote products. L'Oreal, Maybelline, and Garnier all partnered with influencers on the app and used video shopping ads, links to products, and LIVE Shopping. Both Maybelline and Garnier saw a massive increase in daily sales afterward, according to TikTok on the TikTok Business blog .