As AI’s role in social media evolves,

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The Social Listening dashboard in the Sprout uruguay b2b leads platform with Analyze Conversations by AI Assist highlighted. The AI-powered tool synthesizes insights from Listening data.
we know brands will need to make quick decisions on how best to embrace it—especially regarding customer data use, human involvement and monitoring biases. The pace and complexity of these changes mean you need to trust your software partners to consistently do right by you. With our strong track record of customer trust and the right principles in place, we’re well-equipped for the future and are actively building capabilities that will help you maintain customer trust at scale.

It’s our mission to continue helping our customers capitalize on these opportunities (without the headache of extra training or implementation).

Delivering faster, personalized customer care
Every stage of the customer journey exists on social. For brands, responding to questions is the bare minimum. Your customers want the care you provide on social to feel like white-glove service, distinctly customized to their needs. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey.

Social Customer Care by Sprout helps you go beyond expectations and deliver customer service that builds lasting relationships. Agents are enabled to automatically determine which messages need replies and send personalized responses that adhere to brand standards.

The Enhance by AI Assist dropdown in Sprout's publishing window, where the user can select the right AI-generated responses.
With Customer Care, your team can respond to messages faster by aligning across your organization and breaking down silos. Automatically classify which team a message is meant for to prevent internal collision and get real-time updates to ensure no customer is overlooked.