Leave only those that are relevant to the text of the article. Keep their number to a minimum. 4. Anchor text Anchor text should be informative and give the user an idea of what the page the link leads to is about. Therefore, if your anchor text contains words such as: "here", "here", "further", - replace them with a more accurate description.
Make sure that there is no more than one keyword in one anchor, and that new zealand consumer email list the link color is different from the main text color and is underlined. Shorten unnaturally long anchors. Make sure that the text around the link matches the topic of the link. Make sure that the anchor text of the links is not repeated on one page, otherwise the search engine will perceive this as over-optimization.
5. Incoming links Download a list of incoming links . This can be done using Google Webmaster Tools. Their number can vary from several dozen to several thousand. Determine which ones are spam. This article has detailed information on how to do this. Write to the owners of the resources that send spam links to your site, asking them to remove them. Keep in mind that only 5-10% will agree to this.
Remove artificially inserted keywords
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