The main KPIs of a Content Editor
Posted: Mon Jan 20, 2025 10:52 am
The content editor is the key piece for any content marketing strategy, as he or she will not only be in charge of ensuring the content is accurate and clear; he or she is also responsible for ensuring that the message meets the stated objective.
Given this scenario, it is necessary to establish KPIs (Key Performance Indicators) in order to evaluate with measurable results whether the work of the content editor is meeting the objectives set for the digital content strategy or whether, on the contrary, it is necessary to restructure it.
Learn the main KPIs of a content editor
Conversion rate
This will be one of the most important key the benefit of using our student database performance indicators, as it is direct and measurable. When talking about digital content, it must be aimed at capturing, maintaining and persuading the user to the type of conversion that the site offers: a download, subscription, registration, request or sale. The conversion rate is calculated by dividing the number of conversions obtained in a period of time by the number of total visits registered on the website for the same period.
Number of objectives achieved.
Installed apps.
Growth rate
The main KPIs include the growth rate of communities or audiences, whether on social networks, newsletter subscribers or registrations. This is the set of people who have been loyalized by the content that is shared. It will show a trend regarding the content developed.
Growth in followers.
Growth in visits.
Growth in records.
Growth in downloads.
Quality of visits obtained
This KPI is more specific, as it allows you to more accurately measure which content is preferred by your audience and how attractive it is to new visitors, as well as the number of times that the same user returns to these pages and how long they stay on them. This set of metrics can provide a clear overview of which type of content is performing best.
Most visited content.
Duration of visit.
Bounce rate.
Shares on social networks
As with all digital content, the number of times it is shared on social media is of vital importance to evaluate its results. It is an indicator that cannot be ignored, understanding that it depends on these actions to become viral. In addition, there is no paid software or platform that offers the organic (real) propagation of content through social media. Achieving this only means that the audience really liked the piece and felt the desire to share it with their contacts on social media.
“Like” on Facebook.
“Retweets” on Twitter.
Likes on Instagram.
Interactions achieved: shares and comments.
Organic positioning
One of the most important objectives of publishing original content is to position itself in search engines. This indicator must be evaluated in the medium term and will indicate how strategic the keywords selected by the editor have been for positioning in search engines.
Number of indexed terms.
Number of organic visits.
Average search engine position.
Content editor: a strategic role
One of the main points that is evident is that the role of the editor is not only based on correct spelling, grammar, form or style. In addition, among the skills required is knowing how to analyze and optimize planning based on the aforementioned indicators, which will yield results on the impact of the strategy being developed; based on them, the planning, themes, types of content, context and ways of distributing content will have to be restructured.
Given this scenario, it is necessary to establish KPIs (Key Performance Indicators) in order to evaluate with measurable results whether the work of the content editor is meeting the objectives set for the digital content strategy or whether, on the contrary, it is necessary to restructure it.
Learn the main KPIs of a content editor
Conversion rate
This will be one of the most important key the benefit of using our student database performance indicators, as it is direct and measurable. When talking about digital content, it must be aimed at capturing, maintaining and persuading the user to the type of conversion that the site offers: a download, subscription, registration, request or sale. The conversion rate is calculated by dividing the number of conversions obtained in a period of time by the number of total visits registered on the website for the same period.
Number of objectives achieved.
Installed apps.
Growth rate
The main KPIs include the growth rate of communities or audiences, whether on social networks, newsletter subscribers or registrations. This is the set of people who have been loyalized by the content that is shared. It will show a trend regarding the content developed.
Growth in followers.
Growth in visits.
Growth in records.
Growth in downloads.
Quality of visits obtained
This KPI is more specific, as it allows you to more accurately measure which content is preferred by your audience and how attractive it is to new visitors, as well as the number of times that the same user returns to these pages and how long they stay on them. This set of metrics can provide a clear overview of which type of content is performing best.
Most visited content.
Duration of visit.
Bounce rate.
Shares on social networks
As with all digital content, the number of times it is shared on social media is of vital importance to evaluate its results. It is an indicator that cannot be ignored, understanding that it depends on these actions to become viral. In addition, there is no paid software or platform that offers the organic (real) propagation of content through social media. Achieving this only means that the audience really liked the piece and felt the desire to share it with their contacts on social media.
“Like” on Facebook.
“Retweets” on Twitter.
Likes on Instagram.
Interactions achieved: shares and comments.
Organic positioning
One of the most important objectives of publishing original content is to position itself in search engines. This indicator must be evaluated in the medium term and will indicate how strategic the keywords selected by the editor have been for positioning in search engines.
Number of indexed terms.
Number of organic visits.
Average search engine position.
Content editor: a strategic role
One of the main points that is evident is that the role of the editor is not only based on correct spelling, grammar, form or style. In addition, among the skills required is knowing how to analyze and optimize planning based on the aforementioned indicators, which will yield results on the impact of the strategy being developed; based on them, the planning, themes, types of content, context and ways of distributing content will have to be restructured.