What is a lead for your company?

[bitheerani319]

Because of my work for several years at a digital marketing agency I have met several clients who rely on estimates or a gut feeling based on how many times the phone rings per day to gauge the success of their marketing.

This may have been a common method in the days of traditional advertising, when marketing was less measurable, but in the online world it is much easier to track everything – including offline campaigns, which is why I wanted to write this post.

Setting up lead tracking is something that can be done in a variety of ways benin phone number list on your business, website and type of lead, so there should be something interesting in this article for anyone marketing.

However, I want to warn you that I will not cover ecommerce tracking, as it is usually not a lead, but a direct conversion and would take this article to exorbitant length.

Before we track anything, we need to know what will be valuable to track. What constitutes a lead for your company? There are many different actions that can lead to a sale. Here are some examples, which include low-value leads to high-value leads: