So while it may be strange, and even off-putting to some degree

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The evidence is clear, and the engagement data peru b2b leads for such options is compelling. And while it may not feel like it’s actual “social” engagement in the way that we know it, in terms of human-to-human sharing, there is a level of demand there, that will likely see these AI characters drive big response on both Facebook and IG.

Even if Meta has disclosure rules in place to ensure users can identify AI bot profiles if they want to, even if the responses they produce are a bit weird and a bit off at times. Even with these provisos in mind, many, likely many millions of people, will still interact with such.

, and while you might personally hate the concept, the development of AI suggests that this is coming. Whether you like it or not.

As such, it may be worth investigating how you can incorporate these AI depictions into your own workflow, and whether there are ways in which these characters and process might actually benefit your social strategy.
While it still seems like X’s push to make people pay to use the app is never actually going evolve into a significant revenue stream for the company, there are some signs that its X Premium push is slowly driving more subscriptions.


In the lead-up to Christmas, coinciding with Black Friday, X launched a 40% discount offer for X Premium, which included full-screen, unavoidable promotions in the app.