Influencers discuss content creation, brand relationships, and staying authentic

[Dimaeiya333]

How do KOLs navigate the challenges of regular content creation, brand relationships, and the ever-changing social media environment? In this article, three content creators of varying audience sizes discuss their approach to content creation and what motivates them to keep doing what they do.


How did your career as a KOL begin?
@foodiesnitch

Age : 25-35

Audience profile : 18-34, 86% women

Interests : restaurants, food, travel.

Location : Portland, Oregon, USA

Following : Instagram 33.5k, TikTok 80k

« I started my page because I wasn’t seeing the coverage of restaurants and activities that I wanted to see as a young female millennial. It started as a hobby page. The feedback I get from my followers, knowing that I make a difference in their lives and the success of small businesses, keeps me going .»

@maria.layton

Age : 25-35

Interests : fashion, beauty, home

Place of residence: Pittsburgh, Pennsylvania, USA

Following : Instagram 138k, TikTok 104k

« I love sharing what I learn, what I like and what I don't, and over time I've made som audit directors auditors email database e really cool and deep connections with people online .»


@tsvetifit

Age : 29 years old

Interests : fitness, wellness, healthy eating

Place of residence: Bulgaria

Following : Instagram 17.34k, YouTube 10.2k, TikTok:12.6k

« I wanted to get fit and I was wondering how to achieve that. I decided to share my journey with my audience of 200 people. I have always tried to be honest and share my own experience. I did it because when you promise something to another person, even if they don’t care, you care because you made the promise . »