TikTok Content Categories: Relevant for Influencer Marketing Campaigns

[Dimaeiya333]

Launching a TikTok influencer marketing campaign based on a specific category can be an effective way to increase a brand’s visibility and reach by identifying the right category, researching popular hashtags, collaborating with the right influencers, creating a challenge or trend, and using branded hashtags. That’s why we’re introducing more ideas on content categories on TikTok.


Key points
TikTok's content categories provide a structure for organizing and categorizing content on the platform and range from entertainment and dance to fitness and sports, cooking, DIY, and painting.
Content categories on TikTok include AdviceTok, ArtTok, and BeautyTok.
Each category has its own hashtags and popular trends, making it easy to reach a specific audience.
Videos, which typically last 15 seconds on TikTok , can have a variety of themes, including lip-syncing, comedy skits, dance routines, and more. To help users find the content they're interested in, TikTok has created a set of content c vp safety email database ategories, which are essentially groups of videos that share a common theme or topic.

For brands, content categories can make it easier for users to find or discover content and allow you to directly target specific audiences based on their interests . The principle is simple: you search for influencers who fit your product niche. At the same time, content categories on TikTok are a bit more complex than just fashion, sports, or entertainment, and it’s important to know what smaller communities exist on TikTok and who you can target with them.

These are the main content categories on TikTok and their definitions
AdviceTok has a highly targeted and engaged community that promotes brands and their products, which in turn help solve problems in people’s lives. By working with KOLs who give advice on a specific topic, brands can effectively reach and showcase their target audience, especially since users trust influencers and their expertise.

For example, an acne skincare brand could collaborate with influencers who have been open about their skin issues and experiences online. This is especially interesting as more and more users are using TikTok instead of Google to find answers to common questions.

Art & Culture is a meeting place for visual artists and other creative professionals who use TikTok to showcase their work, demonstrate techniques, give advice, inform their followers or simply share videos about their creative process. ArtTok welcomes artists of all media, including painting, digital art and sculpture.