It’s also worth mentioning that chile b2b leads Instagram’s definition of “longer” Reels seems to be changing. The screenshot mentions 30 seconds as the benchmark, and TikTok has been promoting videos longer than a minute for at least 6 months. As Instagram continues to test and expand its Reels length limits, we'll see the recommended length gradually increase to a minute or more.
Creators should remember that only videos within the length limit specified by Reels (currently 90 seconds, with the potential to increase to 3 minutes) will have the opportunity to reach audiences beyond existing fans and attract new viewers. This distinction is crucial for those looking to expand their reach on the platform.
IG’s push for longer Reels presents opportunities and challenges for creators. While it allows for deeper content creation, it also means adapting to the platform’s changing preferences and staying up to date on recommended video lengths. As Instagram continues to refine its approach to Reels, creators must remain flexible and experiment with different formats to maximize their reach and engagement on the platform.
Instagram is simplifying its hashtag and search experience to give users a more integrated view of relevant content. With this update, when users click on a hashtag, they will be directed to the search results for that specific hashtag, making it easier to find related posts and accounts in one place. Despite this change, users will still be able to follow or unfollow hashtags, and report specific hashtags if necessary.
Our Take: The platform recently updated its hashtag and search experience,