"Place Marketing" by Philip KotlerThe book dives into the field of tourism marketing. The author emphasizes the importance of marketing strategy and creating a unique image of a place. He gives readers simple concepts that can be immediately applied in practice.
"Procter&Gamble. The Path to Success" by Davis DyerA deep analysis of the branding strategy of a leading consumer goods company. It will help you understand what tools and methods to use to build a strong brand.
"Marketing Outside the Moscow Ring Road, or a Marketer's Confession" by Sergey RazuvaevA great book for anyone involved in marketing and business in the provinces. It contains useful tips for self-education to successfully promote your products and services outside the capital.
"The Ten Deadly Sins of Marketing" by Philip KotlerThe author identified 10 dangerous steps that can ruin a company. The book can be recommended to beginning marketers and young entrepreneurs.
"How Starbucks Was Built Cup by Cup" by G. SchultzThe inspiring story of how one cafe grew into a global coffee empire. Schultz shares personal leadership lessons and business viber database strategies that helped Starbucks become an icon of coffee culture.
"Machine Learning for Business and Marketing" by Il KatsovThis book shows how data is changing marketing. It talks about automating tasks with algorithms. It can be recommended to data and marketing specialists.
"Marketing for Dummies" by Alexander KhayamThis tutorial explains how to develop a marketing plan, conduct research, create effective advertising, and measure results. Alexander specifically covers digital marketing and the use of social media.
"The Whole Truth About Marketers" by Lyudmila AfanasyevaThe author discusses how to use marketing correctly and incorrectly. In addition to marketers, the book will be useful for entrepreneurs and top managers. With its help, it will be possible to understand what skills a marketer should have to be truly useful.
"Good to Great" by Jim CollinsIn his bestselling book, the author explores what separates great companies from merely good ones. He shows that greatness is the result of incremental steps, not revolutionary change.
"The Practice of Management" by Peter DruckerDrucker defines management as a special kind of activity that transforms an unorganized crowd into an effective, goal-oriented group. Key ideas: management by objectives, decentralization, focus on results, and developing employees' strengths. The book will be of interest not only to future marketers, but also to business owners.
"Business without MBA", a group of authorsThe authors argue that you don't need an MBA to succeed in business. They argue that the key is to develop practical skills, creativity, and adaptability.
"This Is Marketing: What Every Marketer Who Wants to Become #1 Should Think About" by Seth GodinA book about modern promotion focused on human relationships and emotions. Godin suggests looking at marketing as the art of storytelling.
"Marketing for Non-Marketers" by Anton PetrochenkovThe author shows how a successful company should work on marketing. That marketers are not just performers, but strategists. And understanding the processes of Internet marketing is important for everyone.
"Breaking the Pattern" by Marty NewmeyerA book about creative marketing that will help your brand stand out from the competition.
"Relationship Marketing" by Ian GordonA book about how to build long-term relationships with clients. The author emphasizes personalization and customer focus.
"The Psychology of Word of Mouth" by Jona BergerThe author explores why some ideas and products go viral. Yona explains how marketers can use these principles.
"The Story Brand Method" by Donald MillerThe key idea of the book is that companies can build their marketing communications as a story. And the customer, not the brand, should be at the center.
"Parable Therapy, or a Book of Meanings about Marketing" by Sergey KuzhavskyStas and Sergey, owners of Open! Design&Concepts, share their experience in marketing, branding, design and advertising, as well as in human relations, in a witty manner. They tell how to promote products, how to attract customers, what advertising is effective.
"Blue Ocean Strategy" by Chan KimThe author proposes an approach to going beyond the competitive struggle and creating new markets, i.e. “blue oceans.” There is no competition in them, but the opportunities for growth are enormous.
"The One-Page Marketing Plan" by Allan DeebThe book will help readers clearly define their target audience and understand their customers' needs. The author has made a detailed guide to creating a simple and effective one-page marketing plan that will help you quickly increase your sales.
"Internet Marketing Fundamentals" by Mitch MeyersonMeyerson uncovers the key concepts and tools needed to successfully market a brand online. The book covers everything from SEO to social media.
"iMarketing. Working according to the system", Vitaly MyshlyaevThe book helps readers step by step to develop and implement an effective marketing strategy. It will cover all aspects of online promotion.