Similar mistakes are common in internet marketing.

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Ignoring complex and long sales with a large check. Result: many deals, little revenue. We change the KPI, now it is revenue growth. Managers now only struggle with deals with a large and fast check, and practically ignore inexpensive clients. Forgetting that the first time they usually buy a little, but the second and next time they take more. Revenue seems to be growing, but the client base is quickly depleted.


Read also Understanding Metrics for Tracking Online Marketing Effectiveness hong kong consumer email list We set the goal of the number of visitors to the site – and get thousands of people who do not need our product at all. We assume that a good KPI will be the number of leads – managers actively process people for whom the price is too high, or those who “we are just asking, we are not planning to buy anything.


” The error lies in the incorrect interpretation of the meaning of metrics. Important clarification. When an article says "harmful metric", it does not mean that this metric is harmful in itself. This is what we call metrics that should not be used as KPIs. And we explain why. WE WILL PROMOTE YOUR BUSINESS Read more Harmful metrics for websites I've seen dozens of different KPIs in contracts with SEO agencies.