Note that many general interest categories have multiple levels of subtopics.
Posted: Mon Jan 20, 2025 8:17 am
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Campaign Manager lists about a dozen broader general interest categories that may be ideal if you want to cast a wide net. However, if you want to reach an audience with more specific interests and needs, click on any of the broader general interest categories to see related subtopics.
For example, instead of targeting members interested in marketing and advertising, you could focus on members who are interested in more nuanced topics like brand management or digital marketing.
For example, you could focus on those interested in lead generation or media planning, rather than targeting those with a broad interest in marketing strategy.
linkedin-ads-interest targeting-member interests-general interests-marketing-advertising-marketing-communication-3
Hover over any option at any level to see an estimate of the number of LinkedIn members you can reach by targeting interests. Keep in mind that many high-level general interest categories have large audience estimates that prevent very specific targeting.
For example, the broad marketing and advertising general interest category has an estimated audience size of more than 310 million members in the United States. The audience size for the lead generation category two levels deeper is estimated at just 14 million members. Keep these differences in mind to optimize your campaign's audience.
Campaign Manager lists about a dozen broader general interest categories that may be ideal if you want to cast a wide net. However, if you want to reach an audience with more specific interests and needs, click on any of the broader general interest categories to see related subtopics.
For example, instead of targeting members interested in marketing and advertising, you could focus on members who are interested in more nuanced topics like brand management or digital marketing.
For example, you could focus on those interested in lead generation or media planning, rather than targeting those with a broad interest in marketing strategy.
linkedin-ads-interest targeting-member interests-general interests-marketing-advertising-marketing-communication-3
Hover over any option at any level to see an estimate of the number of LinkedIn members you can reach by targeting interests. Keep in mind that many high-level general interest categories have large audience estimates that prevent very specific targeting.
For example, the broad marketing and advertising general interest category has an estimated audience size of more than 310 million members in the United States. The audience size for the lead generation category two levels deeper is estimated at just 14 million members. Keep these differences in mind to optimize your campaign's audience.