50 Targeted Advertising Terms - Complete List
Posted: Mon Jan 20, 2025 8:10 am
Targeted Advertising Terms
Targeted advertising has become an integral part of modern brands’ promotion strategies. A proper understanding of key terms in this area can significantly improve your advertising campaigns and help you avoid common mistakes. To make your job easier, we have compiled 50 essential targeted advertising terms that will help you successfully navigate the world of digital marketing.
1. Targeting
Targeting is the process of customizing bulk sms service in sri lanka the delivery of advertisements to a specific audience based on various criteria such as age, gender, interests, and location.
2. CTR (Click-Through Rate)
CTR is a click-through rate that shows the ratio of the number of clicks on your ad to the number of times it is shown. A high CTR is a good signal that the ad is interesting to the target audience.
3. Conversion
A conversion is any action a user takes after clicking on an ad request, such as making a purchase, subscribing, or filling out a form.
4. Keywords
Keywords are words or phrases that users enter into a search engine. They play an important role in targeted advertising because they help determine who your ads are shown to and when.
5. ROI (Return on Investment)
ROI is an indicator of return on investment, which specifically reflects how effective your investment in advertising is. It is calculated using the formula (Profit - Costs) / Costs.
6. Audience
Targeted advertising has become an integral part of modern brands’ promotion strategies. A proper understanding of key terms in this area can significantly improve your advertising campaigns and help you avoid common mistakes. To make your job easier, we have compiled 50 essential targeted advertising terms that will help you successfully navigate the world of digital marketing.
1. Targeting
Targeting is the process of customizing bulk sms service in sri lanka the delivery of advertisements to a specific audience based on various criteria such as age, gender, interests, and location.
2. CTR (Click-Through Rate)
CTR is a click-through rate that shows the ratio of the number of clicks on your ad to the number of times it is shown. A high CTR is a good signal that the ad is interesting to the target audience.
3. Conversion
A conversion is any action a user takes after clicking on an ad request, such as making a purchase, subscribing, or filling out a form.
4. Keywords
Keywords are words or phrases that users enter into a search engine. They play an important role in targeted advertising because they help determine who your ads are shown to and when.
5. ROI (Return on Investment)
ROI is an indicator of return on investment, which specifically reflects how effective your investment in advertising is. It is calculated using the formula (Profit - Costs) / Costs.
6. Audience