Successful examples of responsible influence on Twitch
Posted: Mon Jan 20, 2025 6:48 am
Several well-known brands and companies have already leveraged the power of influencer marketing to reach niche audiences. For example, energy drink brand Red Bull collaborated with several gaming influencers on Twitch to sponsor and promote high-profile gaming tournaments or place a cooler full of drinks in streamers ’ backgrounds . In 2019, Red Bull collaborated with top streamer Ninja on a longer-term campaign, which featured his first-ever mix stream at the Red Bull Outposts at Lollapalooza 2019.
Who else is popular on the platform? Top 10 French influencers on Twitch in 2023.
Red Bull isn't alone in seeking partnerships with gamers to connect with these consumers, as evidenced by Procter & Gamble's Gillette's collaboration with Twitch for the Gillette Gaming Alliance, a team of Twitch gamers.
Twitch Rules: Is Blood Allowed on Twitch and What Can't You Say on Twitch?
Twitch’s Community Guidelines contain a set of rules and expectations that streamers and KOLs must follow to create a safe and positive environment on the platform. Here’s a summary of the Community Guidelines to give you a general idea of the platform’s efforts to make influencing more responsible:
Harassment and Hate Speech : Twitch prohibits any form of harassment, including targeted attacks, threats, or hate speech based on race, ethnicity, gender, sexual orientation, disability, and other protected characteristics.
Nudity and Sexual Content : Twitch explicitly restricts sexual content and nudity, including sexually suggestive content and conduct . Users are expected to wear appropriate clothing and avoid sharing sexually explicit or adult content.
Violence and Threats : Twitch prohibits violent behavior, threats, or the glorification of violence.
Self-destructive behavior : Twitch discourages content that promotes self-destructive behavior, including suicide, self-harm, or dangerous challenges.
Harassment and Cyberbullying : Twitch is committed to creatin audit directors auditors email database g a safe environment free from harassment and cyberbullying. Users must not engage in or encourage others to engage in targeted harassment or stalking.
Impersonation and Privacy : Twitch users must respect the privacy of others and not impersonate or reveal private information without consent.
Cheating, Hacking, and Unauthorized Content : Twitch prohibits cheating, hacking, and unauthorized sharing of copyrighted or confidential content.
Spam, cheating and unauthorized sharing.
Sensitive Events and Terrorism : Twitch does not allow the promotion or glorification of terrorism, extremism, or other content related to sensitive real-world events.
Moderation and Reporting : Users are expected to follow Twitch's moderation guidelines and report any violations they find.
The definitive #InfluenceForGood guide for the brands of tomorrow
Your toolbox for powerful influencer marketing
In the complex world of influencer marketing, the art of shaping the stories of brands, NGOs and non-profit organisations plays a key role. Our guide will enable you to make the most of the power of influencers for initiatives with a high social and environmental impact, while reaching a wider and younger audience, and thus contributing to positive and sustainable change.
Download now
Who else is popular on the platform? Top 10 French influencers on Twitch in 2023.
Red Bull isn't alone in seeking partnerships with gamers to connect with these consumers, as evidenced by Procter & Gamble's Gillette's collaboration with Twitch for the Gillette Gaming Alliance, a team of Twitch gamers.
Twitch Rules: Is Blood Allowed on Twitch and What Can't You Say on Twitch?
Twitch’s Community Guidelines contain a set of rules and expectations that streamers and KOLs must follow to create a safe and positive environment on the platform. Here’s a summary of the Community Guidelines to give you a general idea of the platform’s efforts to make influencing more responsible:
Harassment and Hate Speech : Twitch prohibits any form of harassment, including targeted attacks, threats, or hate speech based on race, ethnicity, gender, sexual orientation, disability, and other protected characteristics.
Nudity and Sexual Content : Twitch explicitly restricts sexual content and nudity, including sexually suggestive content and conduct . Users are expected to wear appropriate clothing and avoid sharing sexually explicit or adult content.
Violence and Threats : Twitch prohibits violent behavior, threats, or the glorification of violence.
Self-destructive behavior : Twitch discourages content that promotes self-destructive behavior, including suicide, self-harm, or dangerous challenges.
Harassment and Cyberbullying : Twitch is committed to creatin audit directors auditors email database g a safe environment free from harassment and cyberbullying. Users must not engage in or encourage others to engage in targeted harassment or stalking.
Impersonation and Privacy : Twitch users must respect the privacy of others and not impersonate or reveal private information without consent.
Cheating, Hacking, and Unauthorized Content : Twitch prohibits cheating, hacking, and unauthorized sharing of copyrighted or confidential content.
Spam, cheating and unauthorized sharing.
Sensitive Events and Terrorism : Twitch does not allow the promotion or glorification of terrorism, extremism, or other content related to sensitive real-world events.
Moderation and Reporting : Users are expected to follow Twitch's moderation guidelines and report any violations they find.
The definitive #InfluenceForGood guide for the brands of tomorrow
Your toolbox for powerful influencer marketing
In the complex world of influencer marketing, the art of shaping the stories of brands, NGOs and non-profit organisations plays a key role. Our guide will enable you to make the most of the power of influencers for initiatives with a high social and environmental impact, while reaching a wider and younger audience, and thus contributing to positive and sustainable change.
Download now