Used by:
In social networks. These are banners in the side menu, paid articles in the message feed, posts on the account wall and much more.
In contextual advertising. Its settings include not only a pool of key queries, but also the main characteristics of the audience that will see your site in the search results.
In Yandex Advertising Networks (YAN) and Google Display Network. They seem to be specially created for targeting – there is a detailed selection of audiences and display parameters.
In banner networks. Many lawyer database sites have slots for banner ads that load automatically based on the profile of the page visitor.
Targeting is purposeful and precise. This is its advantage. Why spend money on showing to the whole world if the target audience is well known and not very large. And if it is not defined, then targeting will help find it.
There is also a remarketing/retargeting technology. It helps track the visitor's actions on the site. If he entered the online store but did nothing or started a target action but did not finish and left, then you can always "catch up" with him, wherever he is on the Internet, and remind him of yourself by showing PR.
Banner advertising
Until recently, it was static. It was placed in site directories in advance. Even if it was a picture or animation, the banner always hung in one block. Today, the placement of this type of PR has been captured by large networks. They unite PR platforms that earn money by providing slots with advertisers who reduce their costs by showing only the target audience.
Banner networks. The largest market participants – Adfox.ru, GinAds.com – offer graphic and HTML banners, topline, sliders, video, fullscreen and many others.
Yandex.Direct: 4 types – from standard graphic to smart banners and those based on product feeds.
Google KMS: This network allows you to place banners of different types.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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