How Yandex Became a Multi-Billion Dollar Business

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maksudasm
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How Yandex Became a Multi-Billion Dollar Business

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In 2000, the search portal became an official company with the legal name "Yandex" and the CEO in the person of Arkady Volozh. Since then, the dizzying development of the brand began.

Throughout Yandex's existence, Arkady Volozh always insisted on retaining ownership of the company. In his opinion, this allowed him to concentrate on key tasks, on search, on developments.

The most significant events of the Yandex company
Yandex and netBridge launched joint projects: the Molotok.ru auction in 1999, and Narod.ru in 2000.

In 2000, Yandex became the overseas chinese in usa data first Internet resource to launch a large-scale advertising campaign on television with the main slogan: “You can find everything! ”

Yandex. Find everything

He regularly introduced new and new services, launched contextual advertising, opened offices in different cities of the country, then in the USA and Turkey .

Since 2004 – active rivalry with Google . A decision was made to increase the company's staff from 200 to 2000 people. Introduction of Yandex.Maps, blogs and posters.

On May 24, 2011, Yandex shares were first listed on the main American stock exchange NASDAQ . The sale of shares raised more than $1 billion.

Yandex and NASDAQ

After the merger of Yandex.Taxi and Uber, Arkady Volozh added approximately $200 million to his fortune.

2014. The release of Arkady Volozh’s book “The History of the Creation of a Dream Company” , in which he shares details of the creation and development of Yandex.

Since 2015, new search algorithms have been actively implemented ( Minusinsk, Baden-Baden ), which have contributed to improving the quality of search.

By the way, not a single crisis has affected the IT giant. The Internet business does not calm down for a minute, and Arkady himself has always worked and taken an active part in the life of the company.

“Arkady Volozh’s strategy – to focus on technology and search quality and not to scatter, trying to keep up with all the new business models of the Internet – turned out to be the right one”

Leonid Boguslavsky
Yandex shareholder since 2000

According to Arkady himself, it becomes easier to create new products and services when there is a properly developed technology. The result of this strategy is the emergence of the Yandex.Taxi application and such services as Yandex.Music, Yandex.Zen, the smart assistant Alice, etc.

For users
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