How to define the target audience?
Posted: Mon Jan 20, 2025 6:03 am
First, you need to analyze your own sales - understand who buys your product more often and which offers work better. Don't be shy about asking your customers questions in real life or on social media to understand what makes them choose you, what advantages of the product they value, how it is useful or why they like it. As a result, you will learn a lot of important information about your product and its consumers, which you need to analyze and use to improve the product, as well as find a new audience, stand out from competitors, and improve work with the subscriber base.
The key tool for audience analysis is statistics. On the website — reports in Yandex.Metrica and data from CRM (if available), in social networks — statistics of the group, account, channel. There you can find out exactly what gender, age, location the clients are, how they behave on the website in the group, what content they liked more and gave more italy consumer email list applications and reactions, and how they behave at a distance — do they subscribe and buy immediately or later, or subscribe but do not buy, or neither.
You can collect fairly accurate information about your audience's interests using special services that will tell you what users are Googling and how competitors are moving forward. You can also look on social networks to see what groups and accounts your clients are subscribed to and look for new ones there.
Thus, it is necessary to collect all the important information about the audience, analyze it, use it when developing advertising campaigns, constantly monitor the dynamics, change old and try new mechanics and tools.
Course "Internet Marketer"
The key tool for audience analysis is statistics. On the website — reports in Yandex.Metrica and data from CRM (if available), in social networks — statistics of the group, account, channel. There you can find out exactly what gender, age, location the clients are, how they behave on the website in the group, what content they liked more and gave more italy consumer email list applications and reactions, and how they behave at a distance — do they subscribe and buy immediately or later, or subscribe but do not buy, or neither.
You can collect fairly accurate information about your audience's interests using special services that will tell you what users are Googling and how competitors are moving forward. You can also look on social networks to see what groups and accounts your clients are subscribed to and look for new ones there.
Thus, it is necessary to collect all the important information about the audience, analyze it, use it when developing advertising campaigns, constantly monitor the dynamics, change old and try new mechanics and tools.
Course "Internet Marketer"