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Research and information

Posted: Mon Jan 20, 2025 5:55 am
by maksudasm
Let's recall the famous expression: who owns the information, owns the world. Today, the boom of technology has sharply increased the value of relevant data from various fields of knowledge. These may be the results of market research, analysis of the dynamics of the most important economic indicators, information on the number of site users belonging to a particular socio-demographic group, and much more.

The main tasks of marketing research

These and many other data can be successfully used to promote a product, develop a business development strategy, and identify new types of products that are in demand by the audience. Information becomes an effective tool for increasing income and profit.

Textbooks and manuals

Often on the Internet you can mom database find videos or detailed tutorials in which the speaker talks about the experience of using a particular product or service. Each user can create a long and detailed guide that will help the buyer choose the right product, telling about its advantages and disadvantages. A person prefers to acquire his own skills, rather than pay others to use them. All kinds of guides and textbooks will help with this.

The user pays to learn more about the product and what benefits they can get from it. If you can provide relevant information in a visual form, you can make money from it.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
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How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
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40 Services for Working with Blog Content
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How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Software (SW)

If you have deep knowledge of programming, you can develop a new computer application and sell it to users. Your software will be bought if it can solve some useful tasks. There is a lot of software that has been on the market for many years and has a whole army of loyal customers. Let's remember Microsoft Windows or Adobe Photoshop. Today, there are no users who have not heard of them, but these applications began as private developments that allowed them to earn income and eventually create a multi-million dollar business for their authors.

Previously, the license for such digital products was paid for in one payment, giving the buyer the opportunity to use the application for an unlimited time. Today, most software is purchased by subscription. You pay a small amount and can work with the program for a limited period, after which the subscription will need to be renewed. This allows you to form a more stable financial model. With this approach, you can separately sell updates, various additional modules, useful options, etc.

Recipes

Of course, today you can find many recipes on the Internet and cook masterpieces of world cuisine absolutely free. However, culinary publications still sell well. Firstly, they provide knowledge in a systematized and consistent form, telling about many subtleties of cooking. Secondly, a person is designed in such a way that he psychologically expects more return from a product for which he has paid. After all, there is no such thing as a free cheese.

Podcasts