How Western Brands Left Russian Social Networks
Posted: Mon Jan 20, 2025 5:04 am
The brand also has entertaining content and memes. This is an easy way to distract the audience from advertising, offer products unobtrusively, or simply give subscribers the opportunity to relax and smile.
On Instagram , like many other brands, Krasnoe i Beloe has placed its bet on short-format video content — reels. Users like this kind of content, they happily repost and like videos.
"When Leaving, Stay":
Some Russian brands, for example, public sector companies, have never had pages on Western platforms: Gosuslugi , MIR card , etc. At the same time, they have gathered a multi-million audience in Russian social networks, one can assume that the numbers would be comparable on Instagram... Gosuslugi has 1.5 million subscribers on VK, the MIR payment system has 650 thousand. This is an example of technology companies from the public sector that keep up with the times, strive to be in indonesia consumer email list touch with the audience and interact with it in a high-quality and native way. People reciprocate, willingly meet halfway - they watch, read, comment, put reactions, and happily inflate jokes about brands on the Internet and offline.
Many large and influential brands have demonstratively and ideologically abandoned their accounts in Western social networks: Sber, Gazprom, Magnit and others. In general, it can now be said that the majority of the audience of these brands followed them to their Russian social networks. Thus, Sber has 3.2 million subscribers on VKontakte versus 648 thousand on Instagram. And the brand also wants to create its own Instagram .
But foreign brands that left Russia and abandoned Russian social networks deprived themselves of a terribly profitable, hard-earned sales tool with a multi-million audience. These are brands such as Nestle, Pepsi, Intel, Toyota, Nike, Cisco, Electronic Arts, Sony PlayStation and many others.
Of course, this affected their economy, no matter how good a face they put on when they were playing badly. By the way, many researchers have already tried to calculate the losses of Western brands due to their departure from Russia. For each market leader, they amount to billions of dollars .
On Instagram , like many other brands, Krasnoe i Beloe has placed its bet on short-format video content — reels. Users like this kind of content, they happily repost and like videos.
"When Leaving, Stay":
Some Russian brands, for example, public sector companies, have never had pages on Western platforms: Gosuslugi , MIR card , etc. At the same time, they have gathered a multi-million audience in Russian social networks, one can assume that the numbers would be comparable on Instagram... Gosuslugi has 1.5 million subscribers on VK, the MIR payment system has 650 thousand. This is an example of technology companies from the public sector that keep up with the times, strive to be in indonesia consumer email list touch with the audience and interact with it in a high-quality and native way. People reciprocate, willingly meet halfway - they watch, read, comment, put reactions, and happily inflate jokes about brands on the Internet and offline.
Many large and influential brands have demonstratively and ideologically abandoned their accounts in Western social networks: Sber, Gazprom, Magnit and others. In general, it can now be said that the majority of the audience of these brands followed them to their Russian social networks. Thus, Sber has 3.2 million subscribers on VKontakte versus 648 thousand on Instagram. And the brand also wants to create its own Instagram .
But foreign brands that left Russia and abandoned Russian social networks deprived themselves of a terribly profitable, hard-earned sales tool with a multi-million audience. These are brands such as Nestle, Pepsi, Intel, Toyota, Nike, Cisco, Electronic Arts, Sony PlayStation and many others.
Of course, this affected their economy, no matter how good a face they put on when they were playing badly. By the way, many researchers have already tried to calculate the losses of Western brands due to their departure from Russia. For each market leader, they amount to billions of dollars .