In 2024, Facebook remains the most used social network, with 3.065 billion active users. It also remains among the top 15 most valuable brands in the world. These statistics are crucial for marketers and influencers, as they highlight the importance of understanding and leveraging changing demographics and advertising opportunities on Facebook to maximize the impact of future campaigns.
Key points about Facebook's key data
With 3.065 billion monthly active users, Facebook is set to continue growing in 2024, up from 1.3% last year.
Of the millions of people who use Facebook daily, it is estimated that on average each person in the world spends 19 hours and 47 minutes per month.
Facebook is the second most used search platform, second only to YouTube for people over 24 years old, and is the second most used platform for brand searches.
How has the Facebook app evolved since its launch?
Since its launch in 2004, the platform created by Mark Zuckerberg and his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes , has gone through numerous changes. And although it was originally only for Harvard students, it soon expanded to other universities, then high schools, and finally to anyone over the age of 13. In 2006, Facebook introduced the News Feed , which compiled friends’ updates into a single stream.
A year later, Facebook opened up to developers, allowing for the growth of games on the platform, such as the popular FarmVille . In 2008, Facebook Chat was launched , and in 2009, the “Like” button was introduced , which became a defining feature of the platform.
In 2012, Facebook launched on mobile devices and began focusing on advertising. By 2012, over 1 billion users were using Facebook, making it a dominant platform for online advertising. Facebook continued its expansion by acquiring other companies, including Instagram in 2012, WhatsApp in 2014, and Oculus VR in 2014.
In 2016, Facebook began to face a series of controversies, especially in countries like the United States, regarding the spread of fake news and the handling of user data. In response to these criticisms, the company made some business development directors email database changes to improve user privacy and the integrity of information on the platform.
In 2021, Facebook changed its corporate name to Meta, in an effort to reflect its ambition to help build the metaverse , a shared and collaborative virtual reality space that is expected to be the next evolution of the internet.
Then, in 2023, the company implemented the use of AI to offer its users better experiences, including recommendations for photos, groups or videos. In addition, it will continue to prioritize the short video format, i.e. Facebook Reels , improving creation and advertising tools.
Now, in 2024, it has continued to evolve its algorithm to offer a better user experience by reinforcing the use of artificial intelligence (AI). Although specific details are still not offered, it is known that they have adjusted the algorithm to prioritize posts from friends and family over content from brands and publishers. This change is in line with the trend of social networks towards a more relationship-focused experience.
Facebook is also expected to continue developing its e-commerce capabilities, offering businesses an easier and more efficient way to sell products directly to users, while also improving its privacy settings , giving users more control over who can see their posts and personal information.
Key Facebook Statistics for 2024
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